Author: Roger Christiansen
Roger is a pro marketer and Lecturer with extensive experience of the high tech IT industry. He has worked in hi-tech companies big and small; from start ups like Research Machines to global brands IBM and Ricoh. His main interest is really in transforming business through better marketing - looking beyond the tactical to seek strategic, long term solutions.
In his career he’s often been involved in taking new technologies to market such as one of the first global e-learning solutions to high speed print on demand colour inkjet in the books market.
In addition to Marketing Consulting, Roger also works as a part-time Lecturer in Computing and Business.