Pardot Expertise

B2B marketing automation integrated with sales.

What is Salesforce Pardot^®?

Pardot is all about empowering B2B marketing and sales teams to convert more leads through integrated marketing automation and reports. Pardot gives you tools to run advanced marketing campaigns across multi-channel touchpoints, nurture leads into customers and generate reports on campaign performance.

What can you do with Pardot?

Pardot provides intelligent automation tools to deliver personalized messages based on user actions as well as seamless integrations with professional, branded lead capture tools and easy-to-comprehend campaign ROI reports, no matter how complex your marketing campaigns.

Pardot can be configured with tools for social media, website analytics, PPC ad campaigns, video tracking, chatbot, event ticketing and analytics tools to provide a comprehensive picture of marketing campaigns as well as customer interactions.

Pardot can be connected with other Salesforce Clouds to provide sales and service reps with insights into the customers preferences and expectations, while Einstein Analytics can identify hidden insights by running complex data analysis. Integration with third-party solutions such as Google Analytics 360 and Datarama can bring further insights through richer data sets.

80%

Customers say the experience a company provides is as important as its products and services*

69%

Business buyers say they expect Amazon like experiences, such as personalised recommendations*

56%

Marketers actively map the customer journey across the company **

* State of the Connected Customer 2018
** State of Marketing 5th edition

Get the best out of Pardot with VRP Consulting

Whether you are looking to improve digital marketing campaigns, create one-of-a-kind personalized messaging, integrate all your marketing tools, or analyze the effectiveness of your campaigns, we have the experience to help you get you operational in no time.

1. Messaging & Automation

Understand the audience, automate their journey and connect through email and social platforms. Our configuration team enables:

Lead management: Nurture, qualify, and segment leads through processes with automations and dynamic content
Lead generation: Automated lead generation processes with visuals showing the performance of every step
Email marketing: Create personalised emails with an intuitive interface, dynamic content and A/B testing
Sales alignment: Empower sales reps with marketing approved assets and process ready to go as well as data on what marketing materials the contact has interacted with
Customer scoring configuration: Send only hot leads to your Sales team with scoring based on the criteria specific to your business

2. Data & Advertising

Optimise your ad campaigns through data-driven decisions gleaned from a single source of truth. Pardot can be configured to give you:

Custom dashboards: gain a complete view of your marketing funnel and custom reports on any section you need
Custom views: Drilldown into the specific data you need and save the view for later
Third-party connections: Integrate with third-party tools to see all your marketing data in one place
Analytics Mobile app: Access your analytic data, any time, any place
AI: Leverage Salesforce AI tools to surface data insights and guide marketing decisions
Third-party analytic tools: Integrate with marketing analytic tools such as Datarama and Google Analytics 360
Pardot tracking code: Record website visitor activity

3. Social Media

Social Studio provides deep insights into customer conversations across social media channels, enabling quick responses to comments & queries. We configure:

Social listening to understand what is being said about you / your competitors
Content platforms to create and approve messages
Approve and publish across social media channels
React to enquiries via connections with Sales and Service Cloud

4. Einstein Pardot

We configure Salesforce Einstein to guide sales reps to focus on the prospects that are most likely to convert:

Einstein Behaviour scoring
Einstein Lead scoring
Einstein Campaign Insights
Einstein Attribution

5. Lightning Pardot App

Our team builds Lightning Pardot apps into your Salesforce system so you don't have to switch between environments:

Access all your marketing tools in your Salesforce system
Switch between sales and marketing with a click
Integrated data and complete visibility

6. Branded Company Assets

We build marketing assets that match your company brand and can be easily adapted for future campaigns:

Landing pages
Forms
Email templates
Dynamic content
Branded Preference Centre for your prospects to self-manage their email preferences (and help your compliance with GDPR in the EU)

7. Pardot Connector

Connect your marketing and Salesforce data for a 360 degree view of contacts and follow up automations. We configure the Pardot connector to integrate with your Salesforce platform:

Sales Cloud: Enable sales reps to trigger marketing automation, monitor marketing trends and alert to key prospects interactions
Commerce Cloud: Integrated marketing with loyalty retention programs and trigger workflows based on on shopping cart actions
Community Cloud: Drive engagement and interactions through your portal, set up new campaigns
Service Cloud: Trigger automations based on service cases and their status

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

Our Cloud Experience Matrix

Explore our project matrix to learn how our customers were able to digitally transform their business, gain valuable customer insights, automate business processes, improve customer service delivery, personalize their marketing campaigns, implement market-disrupting solutions and drive revenue by harnessing VRP expertise and the power of Salesforce.

Find the right solution for your business

Kickstart your next Salesforce project with an award-winning Salesforce partner. Complete the form and one of our consultants will get back to you. No matter your size, industry or requirements, we have the expertise and experience to help you achieve your goals.