Pardot Expertise

What is Salesforce Pardot®?

Pardot is all about empowering B2B marketing and sales teams to convert more leads through integrated marketing automation and reports. Pardot gives you tools to run advanced marketing campaigns across multi-channel touchpoints, nurture leads into customers and generate reports on campaign performance.

What can you do with Pardot?

You can automate marketing pipelines, generate more leads, and calculate campaign ROI. Pardot provides intelligent automation tools to deliver personalized messages based on user actions as well as seamless integrations with professional, branded lead capture tools and easy-to-comprehend campaign ROI reports, no matter how complex your marketing campaigns.

Pardot can be configured with tools for social media, website analytics, PPC ad campaigns, video tracking, chatbot, event ticketing, and analytics tools to provide a comprehensive picture of marketing campaigns as well as customer interactions.

Pardot can be connected with other Salesforce Clouds to provide sales and service reps with insights into the customers' preferences and expectations, while Einstein Analytics can identify hidden insights by running complex data analysis. Integration with third-party solutions such as Google Analytics 360 and Datarama can bring further insights through richer data sets.

Salesforce Einstain
80%
Customers say the experience a company provides is as important as its products and services*
69%
Business buyers say they expect Amazon like experiences, such as personalised recommendations*
56%
Marketers actively map the customer journey across the company **

* State of the Connected Customer 2018
** State of Marketing 5th edition

What can VRP Consulting do for you?

Whether you are looking to improve digital marketing campaigns, create one-of-a-kind personalized messaging, integrate all your marketing tools, or analyze the effectiveness of your campaigns, we have the experience to help you get you operational in no time.

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

Our Cloud Experience Matrix

Explore our matrix below to find your story. With a choice of Platforms, Projects, Locations and Industries, your options are unlimited. You can rely on our expertise to work on a new market-disruptive solution together. The table below provides an overview of our most recent projects.

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Kickstart your next Salesforce project by completing the form and one of our consultants will get back to you. No matter your size, industry or requirements, we have the expertise and experience to help you achieve your goals.

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