What can you do with Pardot?
You can automate marketing pipelines, generate more leads, and calculate campaign ROI. Pardot provides intelligent automation tools to deliver personalized messages based on user actions as well as seamless integrations with professional, branded lead capture tools and easy-to-comprehend campaign ROI reports, no matter how complex your marketing campaigns.
Pardot can be configured with tools for social media, website analytics, PPC ad campaigns, video tracking, chatbot, event ticketing, and analytics tools to provide a comprehensive picture of marketing campaigns as well as customer interactions.
Pardot can be connected with other Salesforce Clouds to provide sales and service reps with insights into the customers' preferences and expectations, while Einstein Analytics can identify hidden insights by running complex data analysis. Integration with third-party solutions such as Google Analytics 360 and Datarama can bring further insights through richer data sets.