Yury Mokhart Mar 6, 2025 Salesforce Technologies Lead scoring in Salesforce Marketing Cloud Account Engagement: what, why, how and more Learn all about lead scoring in Salesforce Marketing Cloud Account Engagement (MCAE). Find out what lead scoring is, how it works in MCAE, how to implement it, tips for lead scoring success and more.
Roman Mosko Oct 24, 2024 Salesforce Digital Transformation How to use Salesforce for nonprofits: an introduction How can nonprofits use Salesforce® technology to increase their impact and achieve their goals? If you’re looking for answers, you’ve come to the right place. In this article, we want to provide a basic overview of how nonprofit organizations can harness the power and potential offered by Salesforce to increase the good they do and make a bigger difference. This is the first in a series of articles for nonprofits, and the others will give extended answers to specific big questions not-for-profit organizations often ask about Salesforce, examine subjects like cost, and provide real-life examples of how other organizations like
Mark Hartnady May 16, 2024 Salesforce Updates The Salesforce Spring 24 Release Notes are packed with AI Discover all the AI-powered highlights of the Salesforce Spring 24 Release Notes in this article from Mark Hartnady, VRP’s Chief Technology Officer, UK & Ireland.