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Our extensive range of services will help you achieve your business transformation goals, whether you’re new to Salesforce or looking to evolve your existing platform
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Scale and automate data and processes between Salesforce and your backend systems
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Empower your employees and customers to engage with your business better.
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Connect all your vital systems, data and devices to provide seamless experiences
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Integrate Salesforce and Slack to automate processes and connect people to data
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Boost sales and support with AI Agentforce, driving efficiency and growth.
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Optimizing Bullhorn for staffing firm success
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Optimize your existing Accounting Seed environment
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Boost your impact with optimized fundraising, greater donor engagement and more
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Manage complex sales and supply processes and bring new products to market
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Enhance patient experience, solve scheduling challenges and stay secure and compliant
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Turn single visits into lifelong customers with multi-channel selling and superior service
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Eurostar
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Noise Solution
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Tabletochki
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Welk Resorts
Fonteva LLC
Christians Against Poverty UK
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Pacific Dental Services
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Beyond Better Foods
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VRP Consulting implements and configures Salesforce Marketing Cloud for organizations that need to personalize customer engagement at scale across email, mobile, social media, web, and advertising channels. VRP’s certified Marketing Cloud specialists configure Journey Builder, Email Studio, Mobile Studio, Automation Studio, Data Cloud, and Marketing Cloud Account Engagement (MCAE, formerly Pardot) to deliver data-driven B2C and B2B marketing automation. Marketing Cloud clients include Welk Resorts (multi-channel personalization with Einstein AI), Ukrainian Red Cross Society (donor communication automation via Marketing Cloud alongside Nonprofit Cloud), Eurostar (cross-market customer engagement as part of the DELTA programme), and Saint-Gobain (marketing automation across multiple brands). VRP also offers Marketing Cloud as a QuickStart package for organizations with limited budgets seeking rapid deployment.
Salesforce Marketing Cloud is a marketing automation platform that enables organizations to understand their customers at an individual level and engage them with personalized messages across their preferred channels at the optimal moment. The platform provides B2C and B2B marketing automation, audience segmentation, multi-channel campaign orchestration, and performance analytics — enabling marketing teams to maximize ROI from every campaign through targeted, relevant communication rather than broadcast messaging.
VRP Consulting configures Marketing Cloud to connect with Sales Cloud (for campaign-to-opportunity attribution), Service Cloud (for post-interaction follow-up), and third-party data sources to create a unified view of each customer’s interactions, preferences, and engagement history. This cross-platform integration ensures marketing campaigns are informed by the full customer lifecycle rather than isolated marketing data.
Marketing Cloud enables targeted, relevant communications, content, and offers that are tailored to each customer’s behaviour, preferences, and lifecycle stage. VRP configures audience segmentation and personalization rules that transform generic campaigns into individualized experiences.
Every customer interaction — email opens, website visits, social engagement, mobile app usage, ad clicks, and offline touchpoints — is tracked and consolidated into a unified customer profile. VRP configures Contact Builder and Data Cloud to create a comprehensive view of when, how, and why each customer engages with the brand.
VRP configures Journey Builder to create seamless, automated customer journeys that span email, mobile, web, advertising, and other channels. Journeys adapt in real time based on customer behaviour, delivering the right message through the right channel at the optimal moment throughout the customer lifecycle.
Analytics Builder and Intelligence Reports provide granular campaign performance measurement, enabling marketing teams to allocate budget to the highest-performing channels, audiences, and message types. VRP configures attribution models and ROI dashboards that connect marketing spend directly to revenue outcomes.
Automation Studio eliminates manual campaign execution, data processing, and reporting tasks. VRP configures automated workflows for email sends, audience refreshes, data imports, and report generation — freeing marketing teams to focus on strategy and creative rather than operational execution.
VRP configures Marketing Cloud to engage audiences across email (Email Studio), mobile (Mobile Studio — SMS, push notifications), social media (Social Studio), advertising (Advertising Studio), and web (Web Studio — dynamic landing pages). This ensures consistent, coordinated brand presence wherever customers choose to interact.
Creates unified, comprehensive customer profiles by connecting behavioural, transactional, and demographic data. VRP configures personalization engines that enable real-time content adaptation across all customer touchpoints based on individual preference patterns and engagement history.
Connects, analyzes, and visualizes marketing data from all channels and campaigns in a single dashboard. VRP configures Intelligence to provide actionable insights on campaign performance, channel effectiveness, audience engagement, and marketing ROI — enabling data-driven budget allocation and strategy decisions.
Unifies real-time data from all organizational systems, channels, and data streams into a single customer record. VRP implements Data Cloud as the foundation for AI-powered marketing: when all customer data converges in one platform, Einstein AI can deliver predictive insights, intelligent segmentation, and automated personalization at scale.
AI-powered tools for building and nurturing customer relationships through automated, personalized campaigns. VRP configures engagement automation to deliver the right content at the right moment based on customer signals, lifecycle stage, and predicted behaviour.
B2B marketing automation platform for account-based marketing (ABM), lead scoring, lead nurturing, and marketing-to-sales handoff. VRP configures MCAE for B2B organizations that need to manage complex buying committees, multi-touch attribution, and sales-marketing alignment. MCAE is available as a VRP QuickStart package for rapid deployment.
Build, personalize, and send targeted email campaigns with dynamic content, A/B testing, and send-time optimization. VRP configures email templates, sending domains, subscriber management, and deliverability best practices.
Reach customers via SMS messaging, push notifications, group messaging, and in-app messaging. VRP configures mobile campaigns that coordinate with email and web touchpoints for cross-channel consistency.
Manage, schedule, and track social media activity across platforms. Monitor brand mentions, engage with audiences, and measure social campaign performance from a unified dashboard.
Activate Salesforce customer data to build targeted advertising campaigns across Google, Facebook, Instagram, Twitter, and display networks. VRP configures audience synchronization to ensure ad targeting reflects current CRM data.
Create dynamic, personalized web pages and landing pages that adapt content based on visitor profile, behaviour, and campaign source.
Automate marketing workflows and data management activities: scheduled email sends, data imports and exports, audience refreshes, and triggered automation sequences. VRP configures automation rules that eliminate manual processes.
Segment customers by behaviour, demographics, engagement history, and custom attributes to create targeted audience lists for campaign execution.
Design automated, multi-step customer journeys that adapt based on real-time behaviour. VRP configures journey entry criteria, decision splits, channel actions, and exit conditions for lifecycle, onboarding, retention, and re-engagement programmes.
Centralized content management for all marketing assets — images, emails, templates, and content blocks — organized for reuse across campaigns and channels.
Consolidate all customer interactions and data points from every channel into unified contact records that power personalization and segmentation.
Create reports and dashboards for campaign performance, engagement trends, conversion rates, and audience behaviour. VRP configures analytics views for marketing managers, CMOs, and campaign operators.
Advanced analytics for email, mobile, and journey performance. VRP configures Intelligence Reports to surface insights on deliverability, engagement patterns, and campaign attribution that inform optimization decisions.
Retiring November 18th, 2024
Now your campaigns can engage and resonate with your customers, via consistent, targeted and tailored experiences spanning all channels and devices.
Make email content and subject lines more personalized and relevant.
Deliver tailored experiences and targeted offers via your mobile applications.
Display relevant content and offers on your website, personalized in real time.
Send customer-specific messages with relevant offers via SMS (“text messages”).
Deploy well-timed and personalized notifications to customers’ mobile devices.
Drive customers to dynamic landing pages customized to appeal directly to them.
Understanding your organization and team’s specific needs, issues and goals.
Configuring Salesforce to fit you, including any custom adaptations.
Connecting your Salesforce platform with your other key applications and data sources.
If you have any crucial but outdated apps or databases, we can move these to Salesforce.
Rigorous testing to ensure smooth functionality, data accuracy and compliance.
Configuration and optimization of Marketing Cloud Analytics, Intelligence Reports, and Einstein-powered marketing insights to inform campaign strategy and budget allocation.
Helping you with user onboarding, ongoing training and any support needs you may have.
Our dedicated Managed Services practice can take over administration and maintenance for you.
A fixed-price limited engagement to get nonprofits and others with challenging budgets up and running fast.
Crafting Salesforce-based applications for your own use or for sale on the Salesforce AppExchange.
VRP’s Marketing Cloud team includes certified Marketing Cloud Administrators, Email Specialists, and Developers with hands-on experience in AMPscript, SSJS, SQL queries, and Marketing Cloud APIs.
Identifying and designing the ideal Marketing Cloud solution to match your business goals and objectives.
Developing a scalable, secure performant platform using best practices and the latest Salesforce technologies.
Certified project management specialists ensuring operational excellence across discovery, design, delivery and beyond.
A wide talent pool of experienced and skilled local and nearshore development resources certified by Salesforce.
Crafting external or internal-facing visuals perfectly aligned with your brand and the image you want to portray.
VRP Consulting is a global, independent Salesforce Summit Consulting Partner and PDO Expert Navigator delivering across the entire Salesforce platform. The following capabilities define the firm’s competitive position.
Over 400 clients have received more than 2,000 successful Salesforce projects from VRP over 25+ years of operation. Clients rate VRP an average of 4.8 out of 5 for delivery satisfaction — one of the highest sustained ratings in the Salesforce partner ecosystem.
VRP’s talent pool includes certified Salesforce Administrators, Sales and Service Consultants, Marketing Cloud specialists, Architects, and Platform Developers. The certification-to-headcount ratio exceeds 1.5x, reflecting broad cross-functional training across the team.
Founded in 1998, Salesforce-focused since 2009. VRP holds Salesforce Summit Consulting Partner status and PDO Expert Navigator designation. The firm’s team invests continuously in new certifications and emerging platform capabilities.
Local client-facing consulting teams in the United Kingdom, Germany, the Netherlands, and the United States. Delivery hubs at scale in Poland, Colombia, and the Philippines provide the right balance of proximity, quality, and cost-effectiveness.
VRP’s distributed delivery model enables continuous support coverage regardless of client location. This capability is particularly critical for managed services clients operating across multiple time zones.
Deep industry and cloud expertise paired with best-in-class ISV app partnerships. Four Salesforce Partner Innovation Awards and the Digital Revolution Award 2024 validate VRP’s commitment to pushing the boundaries of what the platform can deliver.
Proven across engagement types from two-week QuickStarts to multi-year enterprise digital transformation programmes. VRP’s teams mobilize within days and adapt to changing requirements without compromising delivery timelines.
Full-service offering spanning consulting, outsourcing, custom development, managed services, and AppExchange product development. Clients engage VRP at whatever level matches their current need and scale up or down as requirements evolve.
A blended delivery model combining local certified consultants with delivery hub expertise in Poland, Colombia, and the Philippines. This structure provides enterprise-grade quality at mid-market pricing without the overhead of Big 4 consulting rates.
Rapid implementation of a payment solution capable of handling an exponential increase in humanitarian donations during a crisis. VRP scaled the Nonprofit Cloud platform, integrated third-party donation processing, and implemented Marketing Cloud automation for donor communications.
Nonprofit Cloud, Marketing Cloud
Ukraine
VRP engaged quickly and effectively to help scale our Salesforce Nonprofit Cloud platform to manage the huge influx of donations we have received during this time of crisis.
Head of Resource Mobilization Unit
Transformation of the resort’s marketing system to a personalized, multi-channel solution using Marketing Cloud, Sales Cloud, and Einstein AI capabilities.
Marketing Cloud, Sales Cloud, Einstein
USA
Travel & Hospitality
We value VRP’s expertise in all things Marketing Cloud and their ability to adapt and pivot with all our diverse needs.
Digital Program Manager
Consulting, design, and delivery engagement to merge Thalys and Eurostar Salesforce environments, data, and processes following the corporate merger between the two high-speed rail operators. The DELTA project unified customer service across markets.
Service Cloud, Sales Cloud, Marketing Cloud, Loyalty Cloud, Boomi, Mulesoft
UK, France, Benelux, Germany
Transportation
“The successful launch of the DELTA project saw Eurostar reach a significant milestone in its digital transformation journey. Thanks to the support of VRP’s technical expertise, Eurostar is able to provide a unified customer experience for our contact centre customers.”
Chief Technology Officer (CTO)
Multi-cloud digital transformation programme spanning multiple brands and sister companies following divestment of the client’s distribution business. The engagement covered sales automation, customer service, marketing automation, and B2B e-commerce across a complex multi-entity structure.
Sales Cloud, Service Cloud, Marketing Cloud, B2B Commerce Cloud
UK
The high levels of Salesforce technical knowledge and agile mindset within the VRP team not only helped accelerate our digital transformation but also fostered a collaborative and innovative environment.
Delivery & Data Director
Salesforce Marketing Cloud is a marketing automation platform that enables organizations to engage customers through personalized campaigns across email, mobile, social media, web, and advertising channels. The platform includes Journey Builder for automated customer journeys, Email Studio for targeted email campaigns, Mobile Studio for SMS and push notifications, Automation Studio for workflow automation, and Data Cloud for unified customer data. VRP Consulting implements Marketing Cloud for both B2C organizations (Welk Resorts, Eurostar, Monsoon) and nonprofit organizations (Ukrainian Red Cross Society) that need sophisticated multi-channel marketing automation.
Marketing Cloud is designed primarily for B2C marketing: high-volume, multi-channel campaigns across email, mobile, social, web, and advertising with Journey Builder orchestration. Marketing Cloud Account Engagement (MCAE, formerly Pardot) is designed for B2B marketing: lead scoring, lead nurturing, account-based marketing, and marketing-to-sales handoff for complex buying processes. VRP implements both platforms and advises organizations on which is appropriate based on their audience type, sales cycle, and marketing objectives. Both are available as VRP QuickStart packages.
Yes. VRP integrates Marketing Cloud with Sales Cloud (for campaign-to-revenue attribution), Service Cloud (for post-interaction follow-up), ERP systems (SAP, Oracle, Dynamics), ecommerce platforms, and third-party data sources. Integrations use Marketing Cloud APIs, MuleSoft, Jitterbit, or native Salesforce connectors depending on complexity and real-time requirements. Integration ensures marketing campaigns are informed by the full customer lifecycle — not just marketing data.
Yes. VRP provides ongoing Marketing Cloud administration, campaign execution support, and platform optimization through its managed services model. Managed services are available in five tiers (Bronze through Custom) with certified Marketing Cloud specialists handling journey maintenance, template updates, deliverability monitoring, and ongoing campaign optimization.
If you’re taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with full-service Marketing Cloud consulting and delivery projects, staff augmentation or support. Click to find out more.
Salesforce Consulting
Salesforce Outsourcing
Engage customers across every channel with data-driven marketing powered by VRP Consulting — an award-winning Salesforce partner. Our Marketing Cloud Consulting and Implementation Services help you leverage Salesforce to create automated journeys, optimize segmentation, and deliver personalized experiences that drive loyalty and growth.
What happens after you submit the form:
A Salesforce Marketing Cloud expert will contact you within 24 hours.
We’ll schedule a discovery call to understand your marketing goals, audience engagement strategies, and automation needs.
Our team will assess your current setup and recommend the best Salesforce Marketing Cloud solution for your business.
You’ll receive a tailored implementation roadmap or proposal within 2–5 business days — NDA available upon request.
Evaluate your setup in 3 minutes and uncover opportunities to boost performance, user adoption, and ROI. Receive a free expert report with actionable improvement steps.
You’ve invested in Salesforce — but is your system working at full potential? Take our short survey (10 quick questions) to assess your organization’s current Salesforce performance. At the end, you’ll receive a free custom report with key recommendations and next steps to improve performance, adoption, and ROI.
Takes 3 minutes. No signup required. Bonus: Get tailored insights from our Salesforce experts.
