Marketing Cloud Expertise

Personalize marketing with relevant, timely messages.

What is Salesforce Marketing Cloud^®?

Marketing Cloud is all about truly understanding your customer; personalizing each message to engage with them in the way they prefer. Marketing Cloud provides B2C and B2B marketing automation, audience segmentation and effective targeting & retargeting, to get the best ROI out of your campaigns.

What can you do with Marketing Cloud?

You can gain valuable insights into prospect and customer responses at any interaction level with your business, allowing you to create personalized messages that resonate with your customer at the perfect time. This can be via loyalty schemes, user-interactions offers and even new sales offers.

Marketing Cloud is part of the Salesforce Customer Success Platform and connected with Service Cloud, Sales Cloud, Commerce Cloud, and Community Cloud. With a little help from Einstein, it can transform your customer experiences. This will enable you to provide your customer with what they need, when they need it — even before they know they need it.

Marketing Cloud has many tools to enable you to attract new customers, start a conversation, build a relationship and turn them into lifetime customers. From creating journeys to connections via email and social media, the options are unlimited.

80%

Customers say the experience a company provides is as important as its products and services*

69%

Business buyers say they expect Amazon-like experiences, such as personalized recommendations*

56%

Marketers actively map the customer journey across the company **

* State of the Connected Customer 2018
** State of Marketing 5th edition

Get the best out of Marketing Cloud with VRP Consulting

Whether you are looking to improve digital marketing campaigns, create one-of-a-kind personalized messaging, integrate all your marketing tools or analyze the effectiveness of your campaigns, we have the experience to help you get you operational in no time.

1. Messaging & Automation

Understand the audience, automate their journey and connect via email and social platforms. Our configuration team enables:

Journey Builder: identify customer steps, personalize cross-channel communication at every touchpoint: onboarding, engagement and loyalty
Marketing Cloud Personalization: insights into real-time interactions and tracking digital, offline and customer-assisted engagements
Email Studio: segment lists, create personalized messages and send & track emails; 1-2-1 or 1-2-many
Mobile Studio: send SMS, MMS, push and chat messages in real-time (MobilePush, Mobile Connect and GroupConnect)

2. Data & Advertising

Optimize ad spend and improve ROI by reaching out to the right audience with relevant content. This is done through:

Audience Studio: capture, correlate and analyze customer data from multiple sources, to create segments and drive customer journeys
Data Management Platform (Salesforce DMP): collect, unify and activate data using AI-powered data persona modeling
Salesforce Data Studio: a secure content sharing platform for content owners, publishers and marketers
Marketing Cloud Advertising: use CRM data to create engaging ads, run ad campaigns across digital channels, score leads and track effectiveness

3. Social Media

Social Studio provides deep insights into customer conversations across social media channels, enabling quick responses to comments & queries. We configure:

Social listening to understand what is being said about you / your competitors
Content platforms to create and approve messages
Approve and publish across social media channels
React to enquiries via connections with Sales and Service Cloud

4. Reporting & Analytics

Marketing measurement and analytics tools drive marketing effectiveness and optimize personalized brand engagement. Our technical teams connect Marketing Cloud with:

Custom dashboards: gain a complete view of your marketing funnel and custom reports on any section you need
Custom views: drill down into the specific data you need and save the view for later.
Marketing Cloud Intelligence: cross-platform marketing intelligence in a single source, data analysis using AI capabilities, shareable reports, dashboards and performance graphs, alerts and actionable reports to drive ROI
Google Analytics 360: automatic integration to gain insights into campaign effectiveness, content relevancy, CTRs and conversions, Google Ad spend, cross channel engagement rates and audience activation
AI: leverage Salesforce AI tools to surface data insights and guide marketing decisions

5. Marketing Cloud Account Engagement

Marketing Cloud Account Engagement (formerly Pardot) connects to Sales Cloud thereby automating B2B marketing and sales processes. This is done by setting up:

Campaigns: segments, templates, forms, landing pages and emails
Prospect scoring and prospect grading
Prospect funnel workflow
Reports: campaigns, conversion rates, connect app interactions and funnel and marketing asset performance
Dashboards: report visualization, navigation sidebar, prospects created, marketing calendar, active prospects and target companies
Admin functions: users, security, alerts and sharing

6. Marketing Cloud Connect

The Salesforce Customer Success Platform provides a 360-degree view of customers, enabling you to provide exceptional experiences. We connect Marketing Cloud to:

Sales Cloud: onboard customers and provide new offers based on previous actions
Commerce Cloud: loyalty retention programs and alerts on shopping cart actions
Community Cloud: drive engagement and interactions through your portal, and set up new campaigns
Service Cloud: service cases and their status

7. Branded Company Assets

We build marketing assets that match your company brand and can be easily adapted for future campaigns:

Landing pages
Forms
Email templates
Dynamic content
Branded Preference Center for your prospects to self-manage their email preferences (and help your compliance with GDPR in the EU)

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

Our Cloud Experience Matrix

Explore our project matrix to learn how our customers were able to digitally transform their business, gain valuable customer insights, automate business processes, improve customer service delivery, personalize their marketing campaigns, implement market-disrupting solutions and drive revenue by harnessing VRP expertise and the power of Salesforce.

Get in touch today so we can kickstart your new project

Kickstart your next Salesforce project with an award-winning Salesforce partner. Complete the form and one of our consultants will get back to you. No matter your size, industry or requirements, we have the expertise and experience to help you achieve your goals.