Salesforce Customer 360 Platform Consulting Services

VRP Consulting is a recognized Customer 360 Platform Expert Navigator, providing custom application development, Einstein AI implementation, mobile app creation, process automation, and platform security configuration on the Salesforce Customer 360 Platform (formerly the Salesforce Platform). VRP’s platform development team combines no-code/low-code configuration expertise with programmatic development in Lightning Web Components, Apex, and Visualforce to build business-specific applications that extend Salesforce’s native capabilities. As a PDO Expert Navigator with 100+ AppExchange applications delivered, VRP brings both custom development expertise for internal business applications and commercial product development experience for ISVs building on the Salesforce Platform.

What Is the Customer 360 Platform?

The Salesforce Customer 360 Platform (formerly the Salesforce Platform or Force.com) is the application development layer underlying all Salesforce clouds. It enables organizations to build custom applications — from simple field extensions and automated workflows to full-featured business applications — using no-code tools (point-and-click configuration, Flow Builder), low-code tools (Lightning App Builder, custom components), and programmatic development (Lightning Web Components, Apex, Visualforce). Custom applications built on the Customer 360 Platform inherit Salesforce’s native security model, multi-tenant architecture, mobile compatibility, and integration capabilities.

The platform extends beyond basic CRM customization to support mobile application deployment through Mobile Publisher, AI capabilities through Einstein (predictions, image recognition, voice), automated business processes through Flow and Apex triggers, and enterprise-grade security through Salesforce Identity, Shield, and platform encryption. VRP’s Customer 360 Platform Expert Navigator status certifies the firm’s ability to deliver across this full spectrum of platform capabilities.

What can you do with the Customer 360 platform?

You can easily build your own custom apps on Customer 360 platform using built in technology to meet business specific needs. This no code / low code capability allows you to rapidly create custom fields within objects to provide business users with data insights, enabling them to work more efficiently.

Developers can address more complex requirements, using Lightning components, Apex Code or Visualforce to provide functionality such as API integration to 3rd Party solutions or Apps from the AppExchange.

Customer 360 platform provides the opportunity for further custom configuration and development to provide business specific capabilities, such as becoming Mobile ready, deploying Einstein AI, Vision & Voice, creating specific features through Builder, setting up automatic workflows and managing privacy, identity and security.

Salesforce platform

Get the best custom development out of Customer 360 platform with VRP Consulting

Whether you are looking to extend your Customer 360 platform with custom apps using no code / low code or programmatic development, we have the experience to help get you up and running in no time. It’s why we’ve been recognized as Customer 360 Platform Experts.

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

business meeting

Our Cloud Experience Matrix

Explore our project matrix to learn how our customers were able to digitally transform their business, gain valuable customer insights, automate business processes, improve customer service delivery, personalize their marketing campaigns, implement market-disrupting solutions and drive revenue by harnessing VRP expertise and the power of Salesforce.

Featured Case Studies

  • PROJECT

    Development of an innovative solution to capture qualitative video feedback, transcribe responses, run sentiment analysis, and determine AI-driven next best actions to automate assessment processes for nonprofit programme evaluation.

    PLATFORM

    Experience Cloud, Tableau CRM, Heroku, Appinium, Customer 360 Platform, Einstein

    LOCATION

    UK

    INDUSTRY

    Nonprofit

    Noise Solution Background

    Working with VRP has been great for us. The VRP team has always taken on board our crazy ideas and helped to turn them into solutions which are workable, scalable and impactful.

    Simon Glenister
    Simon Glenister

    CEO

FAQ

The Salesforce Customer 360 Platform (formerly the Salesforce Platform or Force.com) is the application development layer underlying all Salesforce clouds. It enables organizations to build custom applications using no-code configuration (point-and-click, Flow Builder), low-code tools (Lightning App Builder), and programmatic development (Lightning Web Components, Apex, Visualforce). VRP Consulting is a recognized Customer 360 Platform Expert Navigator.

Salesforce CRM refers to the standard cloud products (Sales Cloud, Service Cloud, Marketing Cloud, etc.) that provide pre-built business functionality. The Customer 360 Platform is the development layer that enables organizations to build custom applications that extend beyond what the standard CRM products offer. Every Salesforce cloud runs on the Customer 360 Platform, and custom applications built on the platform integrate natively with all Salesforce clouds.

VRP builds five categories of applications on the Customer 360 Platform: mobile-ready apps deployed through Mobile Publisher, Einstein AI solutions (predictive analytics, image recognition, conversational AI), automated business processes using Flow and Apex, Lightning apps for internal operations and customer-facing portals, and platform security configurations including Salesforce Shield, Identity, and MFA. VRP’s PDO Expert Navigator status means the same engineering practices used for commercial AppExchange products are applied to every custom development engagement.

Customer 360 Platform Expert Navigator is a Salesforce designation certifying a partner’s demonstrated expertise in platform development, custom application building, and solution architecture on the Salesforce Platform. VRP Consulting holds this designation alongside its PDO Expert Navigator status, reflecting both custom development capability and commercial product engineering expertise.

Yes. VRP provides ongoing Customer 360 Platform administration, custom app maintenance, and platform optimization through its managed services model. Managed services cover application updates for Salesforce release compatibility (three releases per year), Flow and automation maintenance, security configuration monitoring, and custom development enhancements as business requirements evolve.

Left line Right line

Build Custom Salesforce Applications with Platform Expert Navigators

VRP Consulting is a Customer 360 Platform Expert Navigator and PDO Expert Navigator, delivering custom Salesforce applications using Lightning Web Components, Apex, Flow, Einstein AI, and Mobile Publisher. Whether you need internal business apps, customer-facing portals, mobile applications, or AI-powered automation, VRP’s platform team brings 2,000+ projects of experience. Complete the form and a platform specialist will respond within 24 hours.

What happens after you submit the form:

1

A Salesforce Customer 360 expert will contact you within 24 hours.

2

We’ll schedule a discovery call to understand your business goals, data integration needs, and customer engagement strategy.

3

Our team will assess your current setup and recommend the best approach to unify your data with Salesforce Customer 360.

4

You’ll receive a tailored implementation roadmap or proposal within 2–5 business days — NDA available upon request.

white pattern background

Unlock Your Salesforce Potential

Evaluate your setup in 3 minutes and uncover opportunities to boost performance, user adoption, and ROI. Receive a free expert report with actionable improvement steps.

Maximize Your Salesforce ROI

You’ve invested in Salesforce — but is your system working at full potential?
Take our short survey (10 quick questions) to assess your organization’s current Salesforce performance. At the end, you’ll receive a free custom report with key recommendations and next steps to improve performance, adoption, and ROI.

Start The Survey

Takes 3 minutes. No signup required.
Bonus: Get tailored insights from our Salesforce experts.