The Stages First, the VRP team created data streams with built-in and external connectors to accommodate the client’s required marketing and technical vendors. They also used the Total Connect feature to automatically bring in data from Sprinklr.Next, VRP implemented data harmonization with harmonized dimensions and data classifications to unify data from all the client’s required sources and created responsive data filters. These would filter according to office, region, campaign and channel. Finally, they integrated complicated calculations and applied logic for various multidimensional calculated metrics through Salesforce Marketing Intelligence. This would allow PDS to calculate metrics, such as cost per acquisition, cost per lead and cost per appointment, which enabled the growth for new solutions that provide scalable investment/spend revenue data for future analysis.