How the right Salesforce Partner benefits you in a tough economy

The responsibilities of a senior executive include making some incredibly difficult decisions. That’s never more the case than in challenging times like right now. Reducing costs and headcount can be a hard but essential course of action – not one any business leader wants to make, but one that helps their organisation weather a storm and be stronger in the long run. 

During my years in the Salesforce^® ecosystem, both on the partner and client side, I’ve learned that the right Salesforce Partner benefits businesses by providing wider options to increase efficiency and reduce expenditure and risk. A good partner offers the greatest value, supporting businesses and their employees in a tough economy, when they need it most. In this article, I’d like to share why that is. 

Crucial support to weather the storm

There are certain key attributes that make the Salesforce CRM platform very attractive to organisations, and core ways in which Salesforce Partners help their clients. These may actually be more relevant and valuable during difficult periods, because they correspond directly with your most pressing concerns. 

What do I mean by that? Consider this: what are two of the most high-priority concerns businesses have in a tough economy?

1. Ensuring maximum efficiency to drive new revenue
2. Keeping costs as low as possible

Let’s look at how Salesforce technology and an expert Salesforce Partner support you in addressing those concerns. 

Optimising and being more efficient 

When your business processes are digitised, they can work harder for you. Salesforce is the ideal platform to achieve this, allowing you to connect all your different departments and their data to gain a 360-degree view of the customer. And with the help of the right Salesforce Partner, you ensure your operations are fully optimised and deliver dramatic efficiency gains. 

An expert Salesforce consultant will be able to spot exactly where the bottlenecks and issues in your existing processes are occurring. They will also know you can best deploy and customise Salesforce features, such as process automation, or integrate third-party tools, in order to transform a process for the greatest efficiency. What’s more, they’ll work hard to find a way to achieve the changes you need in a way that balances your budget, the solution’s complexity, any necessary integrations, and other factors. 

As an example, we are seeing huge efficiency savings with Slack. Many companies view Slack as just a comms tool, but it goes much deeper and acts as a digital glue bringing cross-system processes and data in front of the right people at the right time to automate steps and speed up complex cross-departmental decisions.

My colleague Coen Backer, Head of Regional Delivery, described Salesforce Partner benefits in his own words: “By applying process automation to make operations smoother, faster and less laborious, you can achieve outstanding efficiency savings and reductions in workloads. Integrating vital tools and data means an organization can really boost productivity, by providing a better environment for people to work in. All of these things can have a very substantial positive impact on your bottom line.” 

You can hear more about this topic in a recent article from Coen – read it here.

Saving costs when it counts the most

Once your organisation has the Salesforce platform in place, you need to keep this new investment suitably maintained to ensure it’s running smoothly and all your new efficiencies are safeguarded. This is where a Salesforce Partner can show real value in helping you derive the most benefit while making the least expenditure. 

By engaging our Managed Services practice, you can make sure that vital day-to-day Salesforce management is covered – with the required expertise – and without the cost of hiring a dedicated admin and others. They can handle tasks like adding new users, and providing training and support, or making small enhancements, and ensure everything’s up to date and running like clockwork. 

If you need specialised Salesforce expertise on a more ad-hoc basis, for instance to complete a project, then the right partner can help you there, too. Outsourcing specific skill-sets, such as developers and architects, means you can fill any resource or skill gaps that arise – cost-effectively and flexibly. All without the expense and hassle of hiring in-house, or finding freelancers that you can be 100% sure will have the necessary ability to do what you need. 

VRP’s Chief Operating Officer, Wojciech Malinowski, gave his thoughts on how a Salesforce Partner benefits its clients: “If you now find your business is lacking certain skill-sets you need to maintain your Salesforce solution, or you don’t have and can’t easily source specialist experts you sometimes need to deliver projects, this is where a good partner can step up and support you. At the moment, we at VRP have the chance to make a huge difference when our clients need us most, and that’s a big motivator for our team.”

Wojciech has written a new article where he goes into more detail. You can read it here. 

Ready to be the Salesforce Partner you need

When your organisation needs a capable Salesforce Partner to help you navigate a challenging economic landscape, my colleagues and I at VRP Consulting are ready to step up. We believe we’re in a unique position to support you in all the ways you need.  

VRP is a global, full-service Salesforce Partner with expert consultants and both a dedicated Managed Services practice and outsourcing services. We aim to use any and every part of our expertise, and experience gathered over more than 12 years, to help ensure your business is fit and ready to handle whatever’s on the road ahead – and you can achieve every success possible.

We would be very glad to discuss what we can do for you – so please get in touch.

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About the Author

Will Lamb

Chief Revenue Officer, VRP Consulting

Over a 25-year product and services consulting career, Will has worked the last 13 years in the Salesforce ecosystem, both on the client and partner sides. Will ran the Hi-Tech sector at Tquila (acquired by Accenture), establishing the first PDO in the UK and helping many ISVs innovate on the platform. On the client side he has run large enterprise programs helping businesses transform around Salesforce. Will joined VRP in 2018 to build up the UKI division and position the company as a go-to Salesforce partner.