Yury Mokhart Mar 6, 2025 Salesforce Technologies Lead scoring in Salesforce Marketing Cloud Account Engagement: what, why, how and more Learn all about lead scoring in Salesforce Marketing Cloud Account Engagement (MCAE). Find out what lead scoring is, how it works in MCAE, how to implement it, tips for lead scoring success and more.
Mark Crutchfield Mar 6, 2025 Salesforce Digital Transformation The one digital transformation question that changes everything What’s the one digital transformation question to ask that can make the difference between a successful transformation program and one that fails to drive success? Read this article to find out.
Anastasiya Vinogradova May 10, 2023 Salesforce Digital Transformation Personalize and engage via Salesforce Marketing Cloud automation and messaging How can Marketing Cloud automation and messaging help you deliver more targeted, relevant and engaging marketing to your customers? To find out, read this article by Anastasiya Vinogradova, Marketing Cloud Practice Director at VRP Consulting.