ProUnitas

A partnership that transformed how a nonprofit supports students across 800+ schools.

Salesforce Service Cloud
  • Location USA
  • Industry Nonprofit
  • Employees 10-50
Solution

Product Development Outsourcing (PDO) and consulting engagement to rearchitect and scale a mission-critical Salesforce platform with integrated analytics (NPSP, Service Cloud, Tableau).

A journey, not a project

When ProUnitas first engaged VRP Consulting, the focus was on solving specific technical challenges. But what began as a targeted project soon evolved into something more meaningful — a long term collaboration grounded in trust, transparency, and shared purpose.
Over the years, our partnership has grown alongside the platform itself. Together, we’ve tackled complex architectural shifts, reimagined delivery processes, and developed new capabilities that directly support school districts and the students they serve. Through each phase, one thing remained constant: a joint commitment to learning, adapting, and building with intention.

This case study reflects that evolution from the first remediation effort to a mature, mission aligned product team supporting over 800 schools. It’s a story of how meaningful partnerships are built: not in a single moment, but over time.

Our client

ProUnitas is a nonprofit organization dedicated to ensuring that students in need are identified, supported, and empowered to succeed. Their mission is to help school districts identify and respond to student needs in a more timely and integrated way, so that every student is supported, stays in school, and graduates with purpose. At the heart of this mission is PurpleSENSE a purpose built platform that helps school districts document, track, and act on student needs across more than 800 schools. By leveraging technology and real-time data, ProUnitas enables schools to provide timely, effective interventions, reduce chronic absenteeism, and improve student outcomes. But sustaining this impact at scale required more than just technical enhancements. 
It required a partner who could work alongside their team, evolve with them, and take shared ownership of the journey. That’s where VRP came in.

“We weren’t just looking for a vendor — we needed a true partner who believed in our mission as much as we do. With VRP, it felt different from day one. They listened, they cared, and they gave us the confidence to take our product and our impact to the next level.”

Adeeb Barqawi, President & CEO, ProUnitas , ProUnitas
Value we delivered
  • 60% lower reduced workload for student support staff across more than 800 schools
  • 1000s of hours of work saved by proUnitas’ team thanks to the new solution
  • 500,000+ actions taken by teachers, counselors, and others to help at-risk students
VRP bear with plaque

Setting the Foundation: System Health Check & Handover

Stage 1
Establishing alignment, assessing risks, and setting a new direction

Our partnership began with a deep dive into the existing Salesforce application and delivery structure. ProUnitas came to VRP with a working, mission critical platform 
but one that had reached it is limits in both scale and flexibility. Their goal was clear: modernize the Salesforce based application, streamline operations, and lay the groundwork for sustainable growth across districts. Over time, the system had become increasingly difficult to adapt, and delivering enhancements at the pace users expected was no longer feasible. Achieving their vision would require more than code updates it would mean rethinking how development was planned, delivered, and supported. Achieving their vision would require more than code updates. Our initial assessment revealed that the barriers to scale weren’t just technical they were also structural. The platform’s architecture and development workflows had grown complex and fragile over time, limiting agility and making onboarding new districts or addressing user feedback a slow, manual process.

The key challenges we identified:

Legacy architecture was slowing growth

Outdated components and rigid data integrations created performance bottlenecks and made it difficult to scale the platform efficiently.

Security and code quality risks required 
urgent attention.

A deep technical audit uncovered hundreds of issues across code and configuration — including deprecated elements, weak access controls, and compliance risks all of which affected platform stability and audit readiness.

Development processes lacked 
structure and agility.

With no version control, limited automation, and no standardized environments, onboarding new developers was slow, feature delivery unpredictable, and user feedback difficult to act on in real time.

What we did together:

Conducted a full technical audit, identifying over 300 risks related to security, scalability, and maintainability

Managed a three way knowledge transfer with the outgoing vendor, ensuring continuity and minimal disruption

Delivered quick win improvements to address urgent performance and stability concerns

Evaluated a complex multi-org architecture, where each district had its own Salesforce org and proposed a new model to support centralized development with localized flexibility

This discovery phase didn’t just help uncover technical pain points — it also laid the foundation for a different kind of collaboration. Through open communication and honest discovery, we aligned on a new path forward one centered on sustainable growth, transparency, and shared accountability. With a clearer technical roadmap and a foundation of trust, we were ready to move from assessment to action.

Remediation & New Delivery Model

Stage 2
Stabilizing the Product, Transforming the Approach

The next phase of our collaboration focused on two key priorities: stabilizing the platform and rethinking how new value could be delivered reliably, and at scale. twofold: stabilize the platform technically and establish a new delivery model that would enable continuous, collaborative progress.

To do this, we launched two coordinated workstreams:

Technical Remediation — We addressed the most pressing issues first: resolving security flaws, eliminating critical bugs, and upgrading outdated components to the latest Salesforce API versions.

Agile Delivery Transformation — We introduced a dedicated sprint team
embedded directly into the ProUnitas workflow. This marked a shift away
from a fixed scope delivery model to a more collaborative, iterative approach centered on impact and continuous improvement.

As a result, we built out CI/CD pipelines, implemented version control, automated sandbox environments, and established a structured planning cadence. The delivery process became faster, more predictable, and far better aligned with evolving district needs:

We moved from transactional handoffs to a truly integrated product team

We developed a prioritization framework that balanced user needs with delivery capacity

We brought clarity to releases, introducing rhythm and room for iteration

We tackled not only technical 
issues but also broader strategic challenges — as one team

This collaborative shift allowed ProUnitas to react more quickly to user feedback, roll out stable enhancements, and plan ahead with greater confidence. Whether supporting high stakes deadlines, responding to urgent issues, or evolving product vision, our partnership grew deeper and more effective with every sprint.

Stabilization & Maturity

Stage 3
Building consistency, deepening quality, and enabling smarter decisions

With delivery processes in place and early wins behind us, we turned our focus to raising quality and building consistency. This stage was about operational confidence: making sure every release was reliable, every feature tested, and every insight actionable. The team focused on strengthening development practices, improving release confidence, and delivering insights that mattered to end users.

Key improvements included:

Built a comprehensive regression test library to protect against functionality loss as new features were released

Adopted a “QA-first” mindset, writing test cases and acceptance criteria before development began

Released features that directly addressed district-level needs improving platform usability and adoption

This stage marked a turning point: releases became more reliable, QA processes more mature, and the team was positioned to move from stabilization to growth with confidence.

In parallel, we began working more closely with the ProUnitas team on shaping future product improvements. Our team supported the generation and refinement of new feature ideas, helping to document them as clear, structured user stories. We also conducted impact analysis to identify potential effects on existing functionality ensuring that changes could be implemented safely and with minimal disruption.

In many cases, this meant stepping into roles typically filled by Business Analysts or Solution Designers a natural evolution of our collaboration, driven by our shared goal of building a product that could continue to grow and serve its mission effectively.

Edith Rahimian

Chief Product Officer

“It was a complete shift in how we worked. Suddenly, things weren’t just getting fixed they were evolving. The VRP team felt like an extension of ours: responsive, strategic, and always two steps ahead.”

Growth & Scaling

Stage 4
Enabling onboarding across multiple districts and expanding real-world impact

With stronger foundations and a more agile delivery model in place, ProUnitas was ready to grow. We focused on scaling the platform to support more school districts
without sacrificing quality, stability, or the values that define their mission.

To support expansion, the teams aligned closely to ensure seamless onboarding and adoption. We:

Created onboarding templates and tools that reduced district implementation time to just three weeks

Automated environment setup and data migration processes

Developed tools to integrate external service providers into the workflow, streamlining service coordination and tracking

At the same time, we partnered closely with ProUnitas to enhance data visibility. We developed interactive Tableau dashboards that gave district leaders and counselors real
time insight into student needs, referrals, and counselor activity replacing time consuming manual reports with meaningful, on demand analytics.

This combination of scalable infrastructure and accessible analytics gave ProUnitas the ability to grow its footprint while maintaining a high level of precision and consistency.

But ultimately, what made this possible wasn’t just the tools it was the trust built between our teams. With a shared understanding of priorities and a delivery that worked, ProUnitas could confidently extend their reach and deepen their impact.

Results and Benefits

A flexible, scalable solution — and a lasting partnership that transformed how ProUnitas supports schools

What began as a technical engagement evolved into a long-term, multi-year collaboration rooted in trust, shared ownership, and a deep alignment with ProUnitas mission. In the end, we built more than a platform. We built a partnership that continues to drive meaningful, measurable impact across hundreds of schools.

As part of this transformation, we delivered a flexible and scalable Salesforce based solution. This included unified architecture, automated onboarding, and robust CI/CD processes and robust CI/CD processes. To empower data driven decision making, we also launched dynamic Tableau dashboards including the Needs Dashboard and 80/20 Program Dashboard offering real-time insights into student referrals, counselor activity, and compliance metrics. On the student support side, we implemented emergency referral forms, anonymous reporting, and smart routing logic to ensure that each case reached the right specialist with minimal delay.

What made this work:

Trust

Open communication, flexibility, and consistency at every stage

Shared ownership

Joint planning, collaborative problem solving, and clear accountability

Mission alignment

Staying focused on supporting students, even as the platform scaled

Sustainable growth

A delivery model designed to evolve with real-world needs

This strong foundation both technical and relational continues to power ProUnitas as they expand their reach, grow their platform, and stay true to what matters most: ensuring every student is seen, supported, and given the chance to thrive.

Albert Wei

Chief District Success Officer

“The difference for our users has been profound. Counselors aren’t buried in spreadsheets anymore — they’re back to doing what matters most: helping students. Reports that once took hours now take minutes, and school leaders finally have the clarity they need to act. This wasn’t just a tech upgrade. It was a transformation and VRP was the partner that made it real.”

Company profile

ProUnitas is a nonprofit organization based in Houston, Texas, that delivers technology enabled solutions to streamline student support services across K–12 school systems. Its core offering, PurpleSENSE, a platform originally built on Salesforce, centralized student data such as attendance, behavior, academic performance, and support referrals and facilitated timely coordination with both school based and external service providers.

VRP bear with PC

Do you want a trusted partner for expert, impactful development?
Then contact us today to explore the possibilities together.

white pattern background

Unlock Your Salesforce Potential

Evaluate your setup in 3 minutes and uncover opportunities to boost performance, user adoption, and ROI. Receive a free expert report with actionable improvement steps.

Maximize Your Salesforce ROI

You’ve invested in Salesforce — but is your system working at full potential?
Take our short survey (10 quick questions) to assess your organization’s current Salesforce performance. At the end, you’ll receive a free custom report with key recommendations and next steps to improve performance, adoption, and ROI.

Start The Survey

Takes 3 minutes. No signup required.
Bonus: Get tailored insights from our Salesforce experts.