Put your customers first with technology
6 June 2022
3 years ago
This guidebook is filled with facts and advice from leaders at Salesforce and VRP Consulting, and it’s available free of charge. Learn how to work toward a lean, cloud-based tech track that’s focused on achieving a single view of your customers.
Why read this?
Encouraging and supporting teams to think, act, and operate with a customer-centric approach requires alignment across your organization’s processes, culture and mindsets, and your technology. Employees need the right tools, powered by the right data. Organizations need to confidently put customers front and center with a scalable solution supported by an operating model to ensure accountability across every touchpoint. In this guide, we explore how to achieve all this, and how improving your employee experience leads to a better customer experience.
You will explore:
- Is your IT focused on products or customers?
- Learn two paths to building your innovation roadmap
- Audit technology and process — where are your gaps?
- Work toward a single, shared view of the customer
- How you embrace technology: digital-first, lean, and ethical by design?
Who should read?
Businesses and nonprofits interested in building a technology roadmap around their customers/donors, from vision to integration and adoption.
About the Author
VRP is a global full-service Salesforce consulting, outsourcing and managed services partner, delivering across the entire Salesforce platform. As a Product Development Outsourcing (PDO) Expert (1 of 9 globally), a Salesforce.org Impact Partner, a Tableau Partner, a Mulesoft Partner and Partner Innovation Award winner in 2020, 2022 and 2023, we have the scale and expertise to deliver innovative solutions to customers of all sizes, locations and industries.