Irish Dreamin’ 2025: a celebration of Salesforce innovation in Ireland

Irish Dreamin’ 2025 (Aisling na hÉireann 2025) was a milestone event – the first-ever community-driven Salesforce^® conference in Ireland. Held at the stunning Royal Marine Hotel in Dún Laoghaire, Dublin, this inaugural event brought together over 450 attendees, more than 30 expert speakers, and a wide range of tech industry sponsors such as EPAM Systems, TITAN, and Tether.

The event served as a hub for Salesforce professionals, partners, and enthusiasts to explore the latest advancements in artificial intelligence (AI), data management, CRM strategies, and the ever-growing importance of trust in digital transformation.

We were there and we’d love to tell you all about it – so read on! 

A lively and engaging atmosphere

Irish Dreamin’ 2025 was a vibrant and dynamic experience. From engaging panel discussions to hands-on workshops and interactive sponsor booths, the event buzzed with curiosity, innovation, and collaboration. Attendees took full advantage of networking sessions, sharing ideas and forming valuable professional connections.

The day was packed with insightful sessions, each shedding light on the transformative power of Salesforce technology. One of the most compelling themes? AI’s growing role in shaping the future of CRM and enterprise solutions. 

Let’s look at some of the highlights of the day, kindly provided by VRP Consulting’s Ben Glendon, Senior Account Manager, and Sales Director David Greene:

Our top 6 Irish Dreamin’ 2025 highlights

1. AI in the Enterprise: Innovation and Ethics

The keynote panel, led by Franny Hsiao, PhD, explored the responsible use of AI. The discussion featured experts like Sean Moynihan from the independent charity ALONE, who shared inspiring real-world applications of AI improving digital care and human interaction. Panelists Kumar Prashant Srivastav and Deirdre Ahern added valuable insights on AI’s impact on enterprise workflows and the ethical considerations businesses must navigate.

2. Agentforce and AI-Powered Productivity

Darren Hendrick’s interactive workshop on Agentforce was a major draw. Attendees learned how to create a PDF Retrieval-Augmented Generation (RAG) Service Agent, showcasing how AI-driven automation can revolutionize service delivery. This session gave a practical demonstration of agentic AI in Salesforce, highlighting how it can enhance productivity, generate content, and improve user interactions.

3. AI Agents from the Trenches – What Works, What Doesn’t

One of the standout sessions was Robert Sösemann’s talk on AI Agents in Salesforce. He provided an in-depth exploration of agentic AI’s revolutionary impact on software development, emphasising conversational interfaces, dynamically generated ‘glue code’, and how these technologies empower non-developers. Robert illustrated his points with practical examples from his open-source Salesforce project, “My Org Butler,” showcasing real-world use cases for querying records, modifying data, and metadata explanation.

4. AI Superpowers for Service Cloud

Speakers Olga Shirokova and Gauhar Kassymbek from Cloudmuscle delivered an insightful session on AI-powered automation for Service Cloud, demonstrating how AI-driven solutions are enhancing service operations across industries.

5. How to Become a Super Salesforce Admin

The event wasn’t just about technology – it also focused on career development. Heather Black from Supermums introduced her new book, “How to Become a Super Salesforce Admin,” offering practical guidance for Salesforce professionals looking to elevate their careers.

6. Demo Jam (with an Irish twist!)

Finally, the Demo Jam – a much-loved staple of Salesforce events – added a fun, uniquely Irish touch, with partners creatively presenting their products using songs and Irish slang. This lively and engaging session perfectly embodied the community spirit of Irish Dreamin’ 2025.

Ben’s Irish Dreamin’ top picks

Ben Glendon also gave us a few words about his personal favourites from Irish Dreamin’ 2025. He said:

“Regarding my favourite session, Robert Sösemann’s “AI Agents from the Trenches: What Works, What Doesn’t” stood out. Robert clearly demonstrated how AI can dramatically simplify Salesforce, making it more user-friendly through conversational interfaces that reduce the complexity of screens and buttons. He also explained how AI can automatically handle complex, repetitive tasks, enabling business users to manage software directly through simple language instructions.”

“I also found the discussion around Salesforce’s SDR AgentForce particularly interesting, highlighting the potential for AI-powered tools to transform the sales process. These tools can make sales teams more effective by automating routine activities, personalising customer interactions, and improving overall productivity.”

Lookin’ ahead to Irish Dreamin’ 2026

The success of Irish Dreamin’ 2025 proves that the Salesforce community in Ireland is stronger than ever. With groundbreaking discussions on AI, CRM, and the future of digital transformation, the event provided invaluable insights for businesses and professionals alike.

For those who attended, it was a chance to learn, network, and grow. And for those who missed out – don’t worry, there’s always Irish Dreamin’ 2026! We hope to see you there.

If you’d like to discuss anything we’ve covered in this article, or anything else that was explored at Irish Dreamin’ 2025, we’d be happy to talk. Reach out to us today.

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About the Author

VRP Consulting

VRP is a global full-service Salesforce consulting, outsourcing and managed services partner, delivering across the entire Salesforce platform. As a Product Development Outsourcing (PDO) Expert (1 of 9 globally), a Salesforce.org Impact Partner, a Tableau Partner, a Mulesoft Partner and Partner Innovation Award winner in 2020, 2022 and 2023, we have the scale and expertise to deliver innovative solutions to customers of all sizes, locations and industries.