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Retail

This sector is all about exceeding customer expectations. With the power of ratings, repeat purchases, and customer journeys it is essential businesses focus on remarkable service. From the smallest shop to the largest global brand, your Salesforce® platform can improve your customer sales cycle and manage larger orders.

Retail challenges

Exceptional customer service

Customers expect amazing service that needs to be exceeded. No matter where a purchase was made or the complaint lodged, businesses need to respond effectively, and fast instead of bouncing them between support teams leading to reduced customer satisfaction, loyalty, and spend.

Order fulfillment & inventory management

Managing the balance of stock levels, coupled with supplier and warehouse management to avoid running out of stock and overpaying for storage can give even the best manager a headache.

Personal marketing at scale

Providing consistent and personal marketing campaigns across multiple channels that take the customer on a buying journey can be tricky if using many systems. Promoting products based on buyer behavior and preferences instead of limited segmented profiles and data points will increase revenue and customer lifetime value.

Multi-channel selling

Providing seamless availability between in-store, app, social, telephone, and web to offer cross-selling opportunities and revenue growth. Combining data from different sources to provide more personalized product recommendations through every channel.

Industry Solutions

Omnichannel communications

Bring all your communication channels together in a single, easy-to-configure interface, integrated with your website. Salesforce Experience Cloud® and ServiceX use your look and feel to harmonize conversations and drive engagement.

Smart supply chains

Avoid wasting space and running out of stock by unleashing the power of AI to transform your supply chain and order delivery. Achieve more accurate sales predictions to enable you to plan product, price, placement, and promotion across all your stores and partners.

Marketing automation

Create more specific and personal marketing campaigns based on data and in less time. Custom journeys segment your users based on their interactions and deliver personalized messages, driving loyalty, and increase the customer lifetime value.

Compensation & loyalty

Keep customers coming back for more with loyalty and compensation platforms that provide fast, effective responses. Your Salesforce system can have its own loyalty scheme powered by Heroku™ or integrate with your existing, third-party solution.

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

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Experienced in Retail

We’ve transformed many Retail businesses as they seek to innovate online shopping experiences. Integrating marketing, sales service, and eCommerce solutions. Learn more about our most recent projects.

Featured Case Studies

  • PROJECT

    Partnership

    PLATFORM

    Tableau CRM, Einstein

    LOCATION

    USA

    INDUSTRY

    Retail

    Show full story

    VRP Consulting’s expertise in predictive analytics and their ability to understand our particular set of challenges, especially during the pandemic, were instrumental in enabling us to optimize our commercial strategy. Our automated workflows and forecasting capabilities make us a more streamlined business, bringing increased value to our customers.

    Jen Haberman
    Jen Haberman

    Vice President of Sales

  • PROJECT

    Consulting engagement to create retailer’s loyalty system, make enhancements, and integrate point of sale (POS), marketing automation and loyalty card management.

    PLATFORM

    Commerce Cloud, Heroku

    LOCATION

    UK

    INDUSTRY

    Retail

    Show full story
    Monsoon store

    “VRP Consulting has transformed how we engage with our customers. Their expertise in Salesforce and Heroku enabled us to launch a powerful, scalable loyalty program that drives retention and boosts sales. Thanks to their seamless integration across channels, we can reward customers effortlessly while enhancing overall business performance.”

    Matteo Rugginenti
    Matteo Rugginenti

    Product Owner

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Find the right solution for your business

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