What can you do with Salesforce Platform?
You can easily build your own custom apps on Salesforce Platform using built in technology to meet business specific needs. This no code / low code capability allows you to rapidly create custom fields within objects to provide business users with data insights, enabling them to work more efficiently.
Developers can address more complex requirements, using Lightning components, Apex Code or Visualforce to provide functionality such as API integration to 3rd Party solutions or Apps from the AppExchange.
Salesforce Platform provides the opportunity for further custom configuration and development to provide business specific capabilities, such as becoming Mobile ready, deploying Einstein AI, Vision & Voice, creating specific features through Builder, setting up automatic workflows and managing privacy, identity and security.