Beyond Better Foods: supercharge trade promotion analytics
14 October 2020
50 min 27 sec
Why watch this?
As food and beverage businesses grow, they face the urgent need to increase efficiency and optimize supply. However, in today’s world, this requires a supply model in tight alignment with market data, operating in real time. In this video, you’ll learn how VRP Consulting and our partner GoldFinch helped a client to move away from complex spreadsheets and onto Salesforce technology so they could achieve this.
Overview
Discover how our customer Beyond Better Foods leveraged Salesforce Einstein and GoldFinch Cloud Solutions to identify crucial trends in their successful distribution and promotional strategy as well as generating forecasts from mass data sets to effectively respond to the pandemic disruption.
What you will learn
- GoldFinch Cloud Solutions: The ERP Data Platform
- Our GoldFinch journey with Beyond Better Foods
- Managing explosive growth needs modern strategies
- Why Einstein Analytics / Tableau CRM is the solution
- GoldFinch and VRP: Value Proposition
Who should watch
Organizations in the food and beverage industry that are looking to gain greater insight into their activities, create new efficiencies and optimizations, and support growth.
About the author
Fran Cardells
Einstein / Tableau Practice Lead and Data Architect
Fran Cardells is the Analytics and Data Science Expert at VRP Consulting. Since joining in February 2020 he has helped clients unlock value through data-driven insights and applied machine learning. In addition to client work, he leads and trains the growing division of Tableau and Einstein experts within VRP Consulting.