Salesforce Digital Transformation - Page 3

How to accelerate transformation in your organization with the power of Salesforce

Uniting every team around your customers with Customer 360

You can deliver amazing customer services by uniting every team around your customer with Salesforce's Customer 360.

What is a headless Salesforce B2C Commerce Cloud and is it right for you?

Headless eCommerce is growing and Salesforce has its own offering with B2C Commerce Cloud and the PWA kit, but is it right for your business?

Embracing Innovation at the Salesforce World Tour London

It never ceases to amaze me the variety of opinions that are aired the (literal) second that someone mentions the simple noun “Innovation” in a sentence...

Salesforce Einstein Bots are Transforming Customer Service Interactions

First introduced as a beta-version at Dreamforce in November 2017, Salesforce Einstein Bots for Service have now become generally available for interaction with customers in Live Agent...

Ulster Bank is Leveraging Salesforce Einstein AI to its Fullest

Ulster Bank is one of the traditional Big Four Irish banks, operating both in the Republic of Ireland and Northern Ireland and providing a full spectrum of banking and insurance services. Ulster Bank forms part of the Royal Bank of Scotland Group (RBS)...

The Digital Transformation Journey of Procurement – One Prediction?

While digital transformation remains a top priority for C-level executives, it is increasingly becoming a top priority for all lines of business, like procurement, as well...

What Digital Transformation Is Actually About

After I published an article about what Digital Transformation is NOT, a lot of people told me that I am now obliged to explain what it actually is. Over the last few years, I have tried a lot of different definitions, but, I have to admit, with little success...

DATA, the life’s blood of Digital Economy

One of the most critical uses of information for an enterprise is its capacity to provide in-depth knowledge or the insight necessary to make decisions...

What Digital Transformation Is Not About

There is a lot of misconception about the term “digital transformation”. Since it has become a buzzword, everything that looks from afar to be “digital” is sold under that label. I won’t go into details about what digital transformation actually is. There is enough material out there...

Being Human in the age of Digital

Have you seen dogs chasing speeding cars? When their prey drive instincts kick in, anything moving fast becomes their prey, trying to get away from them. They start chasing them with all might, as if their whole life was at stake...

Digital transformation – a brave new world?

There’s a lot of talk nowadays about Digital Transformation, with a number of people pushing the need to innovate and transform. As technology becomes more and more embedded in business life, digital transformation becomes more and more inevitable...