Rebecca Heald Jun 5, 2025 Salesforce Digital Transformation How Salesforce Loyalty Management in public transportation boosts rider loyalty Learn how Salesforce Loyalty Management in public transport drives rider loyalty with customizable programs and real-time incentives to boost engagement.
Yury Mokhart Mar 6, 2025 Salesforce Technologies Lead scoring in Salesforce Marketing Cloud Account Engagement: what, why, how and more Learn all about lead scoring in Salesforce Marketing Cloud Account Engagement (MCAE). Find out what lead scoring is, how it works in MCAE, how to implement it, tips for lead scoring success and more.
Anastasiya Vinogradova Nov 8, 2024 Salesforce Digital Transformation Top Salesforce features for public transport VRP Consulting’s Marketing Cloud Practice Director, Anastasiya Vinogradova, reveals the top Salesforce features for public transport, why they’re valuable, examples of them in action, and more.