Commerce Cloud

Drive revenue with personalized customer experiences.

What is Salesforce Commerce Cloud^®?

Commerce Cloud is all about connecting with your customers in a new way through unified, online & offline, intelligence-driven commerce experiences with a mobile-first approach. You can engage shoppers with relevant product promotions and build memorable shopping experiences out of physical and online interactions. There are two types of Commerce Cloud: B2B and B2C.

What can you do with Commerce Cloud?

Commerce Cloud is digitally transforming the way in which retailers connect, engage, and sell to customers, by giving B2C shoppers and B2B buyers a seamless e-commerce experience.

B2B or B2C Commerce Cloud can be connected to other Salesforce Clouds (such as Marketing Cloud® or Service Cloud®) to drive sales by improving prospect and customer engagement as their requirements are fulfilled.

Commerce Cloud can be configured on mobile platforms and integrated with to AI enhance shopper experiences further driving engagement and loyalty. Sales teams on the ground can share online experiences with customers, while management use deeper insights to control inventory and prepare relevant promotions.

15 %

total global retail sales are expected to be from eCommerce solutions by 2020. **

62%

of eCommerce traffic now comes from mobile devices.

50%

of retail purchases are made in physical stores, however more than half of the purchase is influenced by a digital channel. Meet the connected customer.

*Trailhead.salesforce.com
** eMarketer, 2016

Get the best out of Commerce Cloud with VRP Consulting

Whether you are looking to create unique shopping experiences or drive consumer engagement & purchases through innovative channels, we have the expertise to get you up and running in no time.

1. B2C Commerce

homepage of a moutian gear Commerce Cloud website

This cloud caters for larger numbers of individual consumers, who make smaller purchases and expect a personalized experience. Our team will configure this eCommerce solution as follows:

multiple website management & localisation in a single platform
kiosks & store associates to combine physical and online shopping experiences
Endless aisle for in-store limitless product offering via digital portal
Storefront: SFRA for branding and mobile first optimisation
APIs connect with 3rd party applications, social media extensions

2. B2B Commerce

B2C Commerce Cloud customer facing catalog page with jackets

This cloud is for a smaller customer base, who make larger purchases and regular repeat orders. We configure and connect your eCommerce solution to include:

authentication and visitor logins
larger check out facility for hundreds of items per order
two-click reordering
tailored storefronts & product catalogues per customer
contract pricing per segment
multiple delivery dates and locations
range of payment options such as card, purchase order and ACH

3. Order Management

Mock up of Commerce Cloud mobile App or website

Get full insights into orders and real time inventory data. Our admins & developers will set up the following:

shopper self service portals
service agent views for up-sell & cross-sell
shipping workflows & complex processes with logistics partners via the AppExchange
enterprise inventory for real-time stock availability
distributed customer service & order management; purchase, delivery, returns, payments
complete order data for management insights into stock, purchase & delivery

4. Einstein for Commerce Cloud

mobile version of a b2c commerce cloud website selling fitness gear

Create an intelligent and quicker path to purchase through insights using AI capabilities. Our developers will configure your system to include:

data-driven personalization to drive consumer engagement
offer product recommendations
provide predictive product sort
enhanced site search capabilities, dictionaries and recommendations
shopping basket analysis through reports and dashboards
merchandising and promotion management

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

Our Cloud Experience Matrix

Explore our project matrix to learn how our customers were able to digitally transform their business, gain valuable customer insights, automate business processes, improve customer service delivery, personalize their marketing campaigns, implement market-disrupting solutions and drive revenue by harnessing VRP expertise and the power of Salesforce.

Find the right solution for your business

Kickstart your next Salesforce project with an award-winning Salesforce partner. Complete the form and one of our consultants will get back to you. No matter your size, industry or requirements, we have the expertise and experience to help you achieve your goals.