The Stages To mitigate risks, the project was split into two sprints. The first implemented Georgia Red Cross's NPSP instance and integrated with Mailchimp for email engagement tracking and the second integrating with iRaiser, enabling donation tracking in NPSP. Dashboards and reports were created to provide insights into key metrics as well as a custom Google alerts app to alert users to relevant news as soon as it happens. The VRP team provided regular updates via email and demo calls, ensuring development matched the client's needs, ensuring refinements were included. One such refinement was the creation of custom email templates for the Georgia Red Cross that was not in the original scope but emerged as a need. Once both sprints were complete, the VRP team conducted user acceptance testing, ensuring the end-to-end solution functioned properly and met their needs. Due to the ongoing communication process during the implementation sprints, no major revisions were needed, ensuring the Georgia Red Cross Society could take advantage of their new solution as planned.
The Result The Georgia Red Cross Society now has a single source of donor data enabling them to increase the effectiveness of their fundraising campaigns. By connecting email campaign responses with one-time and recurring donation tracking, they can optimize their email campaigns and automate follow-up actions based on donor responses. While the full benefits of this new solution are yet to be seen, the advantages of their unified data are undeniable.
Company Profile The Georgia Red Cross Society (GRCS, National Society) was founded in 1918 and since then the National Society, in line with its mission, has been assisting vulnerable people in coping with the effects of emergencies and socio-economic crises, thus protecting human life and dignity. The GRCS acts as a voluntary, humanitarian and independent organization with an auxiliary role to the public authorities in the humanitarian field.
