You May Also Like

A nonprofit’s Salesforce journey Webinar: transformation, innovation and Christmas giving

VRP nonprofit specialist Roman Mosko is joined by special guests from Tabletochki, Ukraine’s largest children’s cancer charity foundation. Ievgeniia Nogovitsyna, Director of Fundraising, and Sofiia Kostenko, Senior Individual Giving Specialist, explore Tabletochki’s Salesforce implementation story, the results, and how Marketing Cloud has powered a new Christmas giving campaign.

Agentforce World Tour New York 2025

Agentforce World Tour in New York gave a clear signal: Salesforce is pushing hard on the Agentic Enterprise, with Agentforce as the centerpiece. Key updates: Big picture: Agentforce messaging is less “AI features” and more “operating model change” where agents handle busywork and humans focus on higher-value work.

From scope to scale: leading Salesforce delivery that lasts

Mark Crutchfield, VRP’s Regional Head of Delivery (UKI, US, Benelux), explores the importance of clarity, leadership and purpose in delivering Salesforce projects that succeed in impactful, lasting ways that drive the most value. Mark looks at the challenges organizations face, how they arise, why Salesforce is the ideal platform to help you scale, and more.