Regional Fundraising and Communications Skillshare 2025

VRP Consulting was proud to participate as a sponsor at the Regional Fundraising and Communications Skillshare 2025 — a key gathering of fundraising and communications leaders from across the Red Cross and Red Crescent Movement.

This year’s event brought together an inspiring community of professionals focused on elevating donor engagement, strengthening communication strategies, and driving sustainable impact across humanitarian programs.

What We Presented

Our team, Tatyana Samoilo and Anastasiya Vinogradova, presented VRP Consulting’s approach to Salesforce CRM implementation for nonprofit organizations.
The session covered:

• how modern CRM tools can enhance fundraising operations
• typical challenges nonprofits face during digital transformation
• common misconceptions about Salesforce
• best practices for improving donor journeys, reporting, and team collaboration

The presentation led to many meaningful one-on-one conversations with participants.

Key Takeaways

Throughout the event, we were able to:

• connect with professionals from multiple National Societies
• explore recurring pain points in fundraising and communications
• discuss how technology supports long-term donor relationships
• exchange insights based on real nonprofit success stories
• gather ideas for strengthening digital capacity within the Movement

These discussions highlighted both shared sector challenges and opportunities for innovation.

What Participants Said

“It was an inspiring few days of learning, sharing, and connecting with amazing professionals across the Red Cross Movement. We were grateful for the opportunity to speak with many participants, understand key pain points, clarify common misconceptions, and exchange ideas on how to enhance fundraising and communications efforts.”

Looking Ahead

We look forward to building on the insights gained in Rome and continuing to support nonprofit teams in achieving meaningful impact through technology and collaboration.

Stay tuned for more updates in our Nonprofit Practice.