VRP's Blog on Salesforce - Page 10
Latest thinking, most important stories and best advice from our Salesforce experts
Salesforce Commerce Cloud vs Magento vs SAP Commerce Cloud 2018: Top New Features Overview
Let’s face it: technology dramatically changed the way people live long ago, specifically, the way people make purchases, letting the new shopping standards take hold across the globe...
Thanks a Million, Salesforce!
Acknowledgements are NEVER too much. Nor do they have an expiration date. Have you ever wondered how often you give thanks to those who have done you a solid or really make your work life far better...
4 Mission-critical Considerations for Salesforce Community Implementation
It’s been a while since Communities appeared to replace old-school enterprise collaboration tools, thereby eliminating the hassle of toggling between apps, entering data and syncing data between systems, to say the least...
Salesforce On-site Training: Winning Employee Buy-in
You’ve fully customized the user interface and imported all data, you’ve built custom sales forecasting reports and designed sleek dashboards with usability in mind...
Cutting Down App Development Costs With the Salesforce Application Architect
Being billed for Salesforce licenses that you actually do not need? Endlessly investing money in additional data storage space and your Salesforce instance keeps turning into a big money pit? Many of the biggest roadblocks organizations hit when building a Salesforce app are not related to the Salesforce technology at all...
Salesforce Einstein Bots are Transforming Customer Service Interactions
First introduced as a beta-version at Dreamforce in November 2017, Salesforce Einstein Bots for Service have now become generally available for interaction with customers in Live Agent...
Ulster Bank is Leveraging Salesforce Einstein AI to its Fullest
Ulster Bank is one of the traditional Big Four Irish banks, operating both in the Republic of Ireland and Northern Ireland and providing a full spectrum of banking and insurance services. Ulster Bank forms part of the Royal Bank of Scotland Group (RBS)...
Salesforce + Google Analytics 360: Getting a Granular View of the Customer Journey
Since Salesforce doesn't come equipped with out-of-the-box analytics functionality, the Integration of Salesforce Sales and Marketing Clouds with Google Analytics 360 seems to have drastically changed the game in this regard...
Salesforce Lightning Adoption: Getting Ready for the Big Leap
With Salesforce platform evolving by leaps and bounds, onу may have a hard time keeping abreast of what is going on in the Salesforce landscape and all those continuous innovations, new products and technologies Salesforce decision-makers are offering in droves...
The Digital Transformation Journey of Procurement – One Prediction?
While digital transformation remains a top priority for C-level executives, it is increasingly becoming a top priority for all lines of business, like procurement, as well...
Top 6 Trends From Technology for Marketing That Will Dominate in 2018
Technology is a field and an industry that is taking off. Because of this, there are a lot of things within the industry that are trending, and several of them are directly impacting the marketing industry...
What Digital Transformation Is Actually About
After I published an article about what Digital Transformation is NOT, a lot of people told me that I am now obliged to explain what it actually is. Over the last few years, I have tried a lot of different definitions, but, I have to admit, with little success...