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Salesforce Marketing Cloud Implementation Services

Transform your marketing and get better results with our help. VRP Consulting is a certified Salesforce® Partner offering a range of Salesforce Marketing Cloud Services including implementation, integration and personalization.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is all about truly understanding your customer; personalizing each message to engage with them in the way they prefer. Marketing Cloud provides B2C and B2B marketing automation, audience segmentation and effective targeting and retargeting, to get the best ROI out of each and every campaign.

Benefits of Salesforce Marketing Cloud implementation

business meeting

What are the core Salesforce Marketing Cloud tools?

Marketing Cloud Personalization

Create unified, comprehensive customer profiles.

Marketing Cloud Intelligence

Connect, analyze and act on all your data in one marketing dashboard.

Data Cloud

Bring together real-time data from all your systems, channels and streams into one customer record.

Marketing Cloud Engagement

Build relationships using AI-powered engagement marketing tools.

Marketing Cloud Account Engagement

Elevate your account-based marketing (ABM).

Marketing Cloud features

Email Studio

Build and send engaging, personalized emails.

Mobile Studio

Reach customers via SMS, push notifications and more.

Social Studio

Manage, schedule and track your social media activity.

Advertising Studio

Activate customer data to build targeted campaigns.

Web Studio

Create dynamic web pages and personalized content.

Automation Studio

Automate marketing and data management activities.

Audience Builder

Segment customers by behavior and demographics.

Journey Builder

Design personalized 1-to-1 customer journeys.

Content Builder

Organize and manage all your content in one place.

Contact Builder

Consolidate all a customer’s interactions with your brand.

Analytics Builder

Make reports to gain deep insight into your marketing.

Intelligence Reports

Analyze, visualize and report on email/mobile/journey data.

How marketing campaigns can be personalized with Salesforce Marketing Cloud

Now your campaigns can engage and resonate with your customers, via consistent, targeted and tailored experiences spanning all channels and devices.

  • Email

    Make email content and subject lines more personalized and relevant.

  • Mobile apps

    Deliver tailored experiences and targeted offers via your mobile applications.

  • Web content

    Display relevant content and offers on your website, personalized in real time.

  • SMS

    Send customer-specific messages with relevant offers via SMS (“text messages”).

  • Push notifications

    Deploy well-timed and personalized notifications to customers’ mobile devices.

  • Landing pages

    Drive customers to dynamic landing pages customized to appeal directly to them.

Our Salesforce Marketing Cloud Services

Consulting

Understanding your organization and team’s specific needs, issues and goals.

Implementation and customization

Configuring Salesforce to fit you, including any custom adaptations.

Integration

Connecting your Salesforce platform with your other key applications and data sources.

Migration

If you have any crucial but outdated apps or databases, we can move these to Salesforce.

Quality Assurance (QA)

Rigorous testing to ensure smooth functionality, data accuracy and compliance.

Analytics

If you have any crucial but outdated apps or databases, we can move these to Salesforce.

Training and Support

Helping you with user onboarding, ongoing training and any support needs you may have.

Managed Services

Our dedicated Managed Services practice can take over administration and maintenance for you.

QuickStart

A fixed-price limited engagement to get nonprofits and others with challenging budgets up and running fast.

Custom apps

Crafting Salesforce-based applications for your own use or for sale on the Salesforce AppExchange.

Salesforce-certified experts and more

Solution Architects

Identifying and designing the ideal Marketing Cloud solution to match your business goals and objectives.

Technical Architects

Developing a scalable, secure performant platform using best practices and the latest Salesforce technologies.

Delivery Team

Certified project management specialists ensuring operational excellence across discovery, design, delivery and beyond.

Certified Developers

A wide talent pool of experienced and skilled local and nearshore development resources certified by Salesforce.

Creative Team

Crafting external or internal-facing visuals perfectly aligned with your brand and the image you want to portray.

Marketing Cloud at glance

Trusted by

Why choose VRP Consulting?

We are a global full-service Salesforce® consulting, development and outsourcing partner delivering across the entire Salesforce platform.

2,000+ successful projects

In the last 25+ years, over 400 clients have received more than 2,000 successful Salesforce projects, rating them on average above 4.8 out of 5.

1,100+ expert certifications

You can access our talent pool of Salesforce Certified Administrators, Service & Sales Consultants and Force.com Developers to meet your business needs.

25+ years in operation

We are award-winning Salesforce Consulting Partners and Expert PDO Navigators. Our staff are constantly building on their knowledge with training and innovative projects.

13 offices in 10 countries

Local client-facing teams in EMEA and North America, and delivery hubs at scale in Poland, South America and the Philippines provide the right blend of quality and cost.

24/7 support

Follow-the-sun support providing constant support regardless of your location.

Innovative

Industry and cloud expertise coupled with best-in-class ISV app partners to deliver perfect solutions.

Agile to deliver effectively

For all projects from QuickStarts to multi-year enterprise transformation programs.

Flexible client services

Including consulting, outsourcing, custom development and managed services.

Cost effective

Blend of local and remote certified experts to provide engagement and delivery that is right for your business.

Navigator Expert - Product Developer Outsources
Navigator Expert - Customer 360 Platform
Salesforce Consulting Partner
Salesforce Partner Innovation Awards 2020 Winner
Salesforce Partner Innovation Awards 2022 Winner
Salesforce Partner Innovation Awards 2023 Winner
Digital Revolution Awards 2024 UK Winner
Top CRM Consulting Companies in Poland
Top Salesforce Partner in CRM Consulting
Tableau Partner
Excellent based on 10 review by GoodFirms
Clutch 5 Stars

Featured Case Studies

  • PROJECT

    Implementing a new payment solution capable of handling an exponential increase in donations and delivered best practice followup journeys.

    PLATFORM

    Nonprofit Cloud, Marketing Cloud

    LOCATION

    Ukraine

    INDUSTRY

    Nonprofit

    Ukrainian Red Cross Society Background

    VRP engaged quickly and effectively to help scale our Salesforce Nonprofit Cloud platform to manage the huge influx of donations we have received during this time of crisis. The new third-party donation platform integration and Marketing Cloud automation keeps us better connected to our donors and has saved valuable time so we can focus on our mission.

    Yaroslav Ivakhno
    Yaroslav Ivakhno

    Coordinator of Resource Mobilization Dept

  • PROJECT

    Transform Welk Resorts marketing system to a new personalised, multi-channel solution.

    PLATFORM

    Marketing Cloud, Sales Cloud, Einstein

    LOCATION

    USA

    INDUSTRY

    Travel & Hospitality, Consulting

    Welk Resorts Background Quote

    We value VRP’s expertise in all things Marketing Cloud and their ability to adapt and pivot with all our diverse needs.

    John Pham
    John Pham

    Digital Program Manager

  • PROJECT

    Consulting design and delivery engagement to merge Thalys and Eurostar orgs, data and processes following corporate merger.

    PLATFORM

    Service Cloud, Sales Cloud, Marketing Cloud, Loyalty Cloud, Boomi, Mulesoft

    LOCATION

    UK, France, Benelux, Germany

    INDUSTRY

    Transportation

    Eurostar Background Quote

    The successful launch of the DELTA project saw Eurostar reach a significant milestone in its digital transformation journey. Thanks to the support of VRP’s technical expertise, Eurostar is able to provide a unified customer experience for our contact centre customers.

    Laurent Bellan
    Laurent Bellan

    Chief Technology Officer (CTO)

  • PROJECT

    Multi-cloud digital transformation programme spanning many brands and sister companies following divestment of client’s distribution business

    PLATFORM

    Sales Cloud, Service Cloud, Marketing Cloud, B2B Commerce Cloud

    LOCATION

    UK

    INDUSTRY

    Manufacturing

    The high levels of Salesforce technical knowledge and agile mindset within the VRP team not only helped accelerate our digital transformation but also fostered a collaborative and innovative environment. It was a pleasure to partner with a team that consistently found ways through business challenges and helped us deliver exceptional value to our businesses.

    Russell Bower
    Russell Bower

    Delivery & Data Director

FAQ

Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses engage customers through personalized campaigns across email, social media, and other channels. It streamlines marketing efforts, boosts customer loyalty, and drives sales, leading to improved business growth and success.

With Salesforce Marketing Cloud, you can boost your marketing team’s performance by empowering them with automated campaigns (email, social), customer segmentation, data-driven insights, personalization, and lead management.

Yes, we do offer Marketing Cloud integration services. Using APIs and connectors, we can enable seamless data synchronization between Marketing Cloud and your ERP platform, enhancing customer insights and allowing targeted marketing campaigns, ultimately optimizing business processes and customer experiences.

That depends. Does your internal team have the expertise and resources to manage your Salesforce Marketing Cloud platform, fixing any issues and making necessary improvements? If not, you may find that a partner can provide the support you need via Managed Services.

What are your options?

If you’re taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with full-service Salesforce consulting for nonprofits, delivery projects, staff augmentation or support. Click to find out more.

Find the right Salesforce Marketing Cloud solution for you

Start making the most of Salesforce Marketing Cloud with an award-winning Salesforce partner. Complete the form and one of our consultants will get back to you. Whatever your size, location or requirements, our expertise and experience will help you make the most of your Salesforce platform.