From scope to scale: leading Salesforce delivery that lasts

Why watch this?

Many Salesforce projects launch on time and meet their scope but still fall short on long-term success. In this webinar, we explore why the real key to impactful delivery lies in clarity, leadership, and purpose. You’ll hear how aligning your team around the “why,” empowering leadership at every level, and planning beyond go-live can transform your Salesforce project into a scalable success story.

Overview

In this episode of our VRP Tech Studio webinar series, Mark Crutchfield, VRP’s Regional Head of Delivery (UKI, US, Benelux), shares how to deliver Salesforce projects that don’t just meet requirements, but achieve lasting impact. Drawing on years of experience, Mark explores the common pitfalls that derail delivery, and the mindsets and methods that can turn a project from simply functional to strategically valuable.

You will learn how:

• A clear sense of purpose shapes better scope, engagement, and adoption
• Strong leadership doesn’t come from titles – it’s about ownership, clarity, and curiosity
• Treating go-live as a beginning, not an end, creates space for iteration and growth
• Partners who prioritize outcomes over outputs deliver longer-lasting success
• You can shift from project delivery to strategic transformation
• …and more

Who should watch

Anyone involved in planning, managing, or leading Salesforce initiatives – whether you’re in delivery, project management, IT leadership, or business strategy. If you want to ensure your Salesforce project delivers long-term value, this session is essential viewing.