Media & Entertainment

New digital platforms are changing the way consumers access information and entertainment. The rise in streaming services brings opportunities, as well as disruptions to traditional and new media. From small local media brands to global media conglomerates, your Salesforce® platform can help you understand and reach audiences, monetize ads and content, as well as innovate key business processes.

Media Challenges

Disparate legacy systems

Navigating between a legacy CMS, Ad Sales & Insertion platform and other disparate systems is time-consuming and expensive. Publishers seeking to nimbly navigate the media market through partnerships, mergers and divestitures can miss the opportunity presented through an inability to manage change.

The war for attention

Winning the war on customers' attention requires reaching audiences, monetizing ads and content, as well as innovating key business processes. Our experts can design and implement a unified industry-specific solution to stand out in the noisy media environment and navigate ongoing disruptions.

Lost advertising revenue

Fragmentation between audiences, ad inventory, and data can cause data discrepancies slows the sales process and leads to order leakage. Future sales opportunities are lost without timely and accurate reports.

Complex billing and bundles

Delivering new monetization strategies including freemium, paywalls, e-learning, events, and merchandise is not always possible and can take time. This required managing a collection of one-time and reoccurring payments, through multiple currencies in the same platform while still providing accurate revenue forecasts.

Remote collaboration

Collaborating across departments and between multiple partners is crucial for business functionality. Whether that is delivering a consistent schedule of content to delight your audience no matter what context, device, or platform they are using or ensuring a reliable revenue.

Data security and privacy

Customers and regulators demand the highest level of data security and privacy. Maintaining customer trust is crucial for loyalty and long-term customer relationships. This ranges from tracking GDPR preferences to capturing financial data securely.

Industry Solutions

Customer 360 view and personalization

Empower your staff to give highly personalized advice in a timely manner across communication channels, by truly understanding your customers through integration with Einstein® analytics. Track and share interactions to effectively manage the support and sales processes.

Engaging Audience Experiences

Break through the noise with personalized content and targeted marketing campaigns that leverage the audience data in your Salesforce platform. Use the power of Marketing Cloud® to provide complex, multi-channel nurturing journeys that speak to each customer’s heart. Connect Einstein AI to optimize campaigns automatically.

Streamlined ad sales

Reduce order leakage by providing a holistic, sales process so advertisers can talk to one person to reach their target audience across multiple diverse media brands. Implement a scalable integration strategy, utilizing middleware such as Mulesoft or Jitterbit, to enable customer master data and live spot inventory for efficient and viable quotes.

Media-specific billing and subscription

No matter the monetization strategy you have or move to, your Salesforce solution can be configured to support it. We can configure media-specific solutions, through Salesforce Billing and Vlocity solutions, which enable both one-time payments as well as subscriptions with reoccurring payments with multiple currencies, pricing catalogs and customer discounts.

Innovating through collaboration and data

Facilitate collaboration with content producers, partners and advertisers through a custom portal powered by Experience Cloud. Whether you wish to manage the content pipeline, enable advertiser sales, or unify communication, we can configure a solution.

GDPR compliance & data security

Salesforce follows best practices for a data processor and provides you with useful tools to stay GDPR compliant, by capturing personal preferences. Through user profile settings access to personal financial data can be restricted and maintained even when connected to one of our trusted accounting solution partners.

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

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Experienced in Media

We’ve helped Media companies around the world optimize their customer service, drive loyalty and engagement by connecting sales, service and marketing solutions. Learn more about our most recent projects.

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