Marketing Cloud

What is Salesforce Marketing Cloud®?

Marketing Cloud is all about truly understanding your customer; personalising each message to engage with them in they way they prefer. Marketing Cloud is about B2C marketing automation, audience segmentation and effective targeting & re-targeting, getting the best ROI out of your campaigns.

What can you do with Marketing Cloud?

You can gain valuable insights into prospect & customer responses at any interaction level with your business, allowing you to create personalised messages that resonate with your customer at the perfect time. This can be through loyalty schemes, timely offers and even new sales offers.

Marketing Cloud is part of the Salesforce Customer Success Platform and connected with Service Cloud, Sales Cloud, Commerce Cloud, Community Cloud, and a little help from Einstein, can transform your customer experiences. This will enable you to provide your customer with what they need, when they need it, even before they know they need it.

Marketing Cloud has many tools to enable you to attract new customers, start a conversation, build a relationship and turn them into lifetime customers. From creating journeys to connections via email and social media the options are unlimited.

Customers say the experience a company provides is as important as its products and services*
Business buyers say they expect Amazon like experiences, such as personalised recommendations*
Marketers actively map the customer journey across the company **

* State of the Connected Customer 2018
** State of Marketing 5th edition

What can VRP Consulting do for you?

Whether you are looking to improve digital marketing campaigns, create one-of-a-kind personalised messaging, integrate all your marketing tools, or analyse the effectiveness of your campaigns, we have the experience to help you get you operational in no time.

What are your options?

If you are taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with either full-service consulting and delivery projects, staff augmentation or support. Click to find out more.

Our Cloud Experience Matrix

Explore our matrix below to find your story. With a choice of Platforms, Business uses, Locations and Industries, your options are unlimited. You can rely on our expertise to work on a new market-disruptive solution together. The table below provides an overview of our most recent projects.

Get in touch

Your voice matters. Feel free to leave your question or comment here with your details and we will get back to you.

Contact us to kickstart your next Salesforce project or join a fast-growing, innovative company who put their customers and employees at the heart of everything they do.


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