VRP's Blog on Salesforce

Latest thinking, most important stories and best advice from our Salesforce experts

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Digital Transformation 35
Interview 5
Updates 53
Strategy 23
Technologies 11
Anastasiya Vinogradova
Jan 30, 2025  • 
Automating public transport operations with Salesforce: real-time updates and data integration

Learn how automating public transport operations with Salesforce transforms the way transport operators manage fleets, integrate data, track safety, optimize sales operations and more.

Latest articles

Enhancing passenger experience with Salesforce: revolutionizing public transport

Find out how public transport organizations are enhancing passenger experience with Salesforce in this article by our Marketing Cloud Practice Director, Anastasiya Vinogradova.

Hidden benefits of a Salesforce Business Analyst that companies don’t realize

Do you know all the Salesforce Business Analyst benefits? Lana Zhuchkova, VRP Consulting’s Business Analysis Practice Lead, reveals lesser-known advantages that may surprise you.

Making the most of Email Studio in Salesforce Marketing Cloud

Want to know how to make the most of Email Studio in Salesforce Marketing Cloud Anastasiya Vinogradova, VRP Marketing Cloud Practice Director, explains everything.

Nov 12, 2024 • 
Microsoft Fundraising and Engagement retirement soon: time for a new platform?

Ready for the upcoming Microsoft Fundraising and Engagement retirement? Find out the final date, what will happen, why Salesforce Nonprofit Cloud is the ideal replacement, and more - read this article.

Top Salesforce features for public transport

VRP Consulting’s Marketing Cloud Practice Director, Anastasiya Vinogradova, reveals the top Salesforce features for public transport, why they’re valuable, examples of them in action, and more.

What is a Salesforce Business Analyst and why do you need one?

VRP Consulting’s Business Analysis Practice Lead, Lana Zhuchkova, answers key questions like “what is a Salesforce Business Analyst?”, “what do they do?”, and much more.

Speaking personally: An intro to Salesforce Marketing Cloud Personalization

Are you keeping up with your competitors in terms of engaging your audience? Find out how Salesforce Marketing Cloud Personalization can give you the edge.

What is Salesforce Marketing Cloud Journey Builder and how can it help you?

Learn all about Salesforce Marketing Cloud Journey Builder. What is Journey Builder? What are some Salesforce Marketing Cloud Journey examples? What is Journey Analytics?

Jun 6, 2024 • 
Salesforce Process Builder retirement is less than 18 months away! Get all the details here

We give you all the key details about Salesforce Process Builder retirement. When is Salesforce retiring Process Builder? How should you start preparing for it?

Step-by-step Salesforce Marketing Cloud implementation guide

Want to roll out Salesforce Marketing Cloud at your organization? Read our comprehensive, step-by-step Salesforce Marketing Cloud implementation guide now! Everything you need to know

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