VRP's Blog on Salesforce

Latest thinking, most important stories and best advice from our Salesforce experts

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Digital Transformation 40
Interview 5
Updates 54
Strategy 23
Technologies 15
Rebecca Heald
May 16, 2025  • 
Why and how to migrate Process Builder to Flow before the 2025 retirement

Latest articles

Top 10 Salesforce apps for nonprofits

Description: Discover the best Salesforce apps for nonprofits: fundraising, donor management and more. In this article, nonprofit specialist Roman Mosko reveals his top 10 apps.

We are all leaders (even if we don’t realise it yet)

Discover how recognising and developing leadership at all levels can drive success in digital transformation and beyond.

Salesforce for airports: sky-high customer experiences and more

Learn how implementation of Salesforce for airports enhances passenger satisfaction, streamlines internal processes and drives profitability.

Salesforce for nonprofits cost guide: pricing, discounts, and affordable solutions

Need a CRM for your NGO but don’t know the cost? Get all the important Salesforce for nonprofits cost information here - pricing, discounts, free Salesforce licenses, affordable solutions and more.

The power of collaboration in Salesforce projects

What is the true power of collaboration in Salesforce projects? What is the importance of subject matter expert (SME) engagement, and how do Agile methods ensure project success? Read this article to find out.

Lead scoring in Salesforce Marketing Cloud Account Engagement: what, why, how and more

Learn all about lead scoring in Salesforce Marketing Cloud Account Engagement (MCAE). Find out what lead scoring is, how it works in MCAE, how to implement it, tips for lead scoring success and more.

The one digital transformation question that changes everything

What’s the one digital transformation question to ask that can make the difference between a successful transformation program and one that fails to drive success? Read this article to find out.

How Salesforce donor management helps nonprofits build lasting connections

Find out how Salesforce donor management solutions help nonprofits track donations, understand donor behavior, and build long-term support. Learn about donor relationship management, the donor journey map and more.

Automating public transport operations with Salesforce: real-time updates and data integration

Learn how automating public transport operations with Salesforce transforms the way transport operators manage fleets, integrate data, track safety, optimize sales operations and more.

Enhancing passenger experience with Salesforce: revolutionizing public transport

Find out how public transport organizations are enhancing passenger experience with Salesforce in this article by our Marketing Cloud Practice Director, Anastasiya Vinogradova.

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