A nonprofit’s Salesforce journey: transformation, innovation and Christmas giving

Why watch this? 

Charities and other nonprofit organizations are always looking for opportunities to reduce their busy teams’ workloads and increase their fundraising and impact. Customer relationship management (CRM) platforms such as Salesforce enable such nonprofits to transform their processes, better engage and target their audiences, and receive and process their donations more easily and smoothly. In this video, you can hear a nonprofit tell you their own story of implementing Salesforce and how it’s helping them. 

Overview

In the fourth episode of VRP Tech Studio, our webinar series, VRP nonprofit specialist Roman Mosko (a former Red Cross Head of Fundraising) is joined by special guests from Tabletochki – Ukraine’s largest children’s cancer charity foundation. Ievgeniia Nogovitsyna, Director of Fundraising, and Sofiia Kostenko, Senior Individual Giving Specialist, explore Tabletochki’s Salesforce journey, the results, and how Marketing Cloud has powered a new Christmas giving campaign.

What you will learn about:

• Why a dedicated team was key to a successful implementation 
• How VRP helped Tabletochki make an informed decision
• Why this charity foundation chose Salesforce over the CRM alternatives
• “Good to know” tips/insights and possible barriers to be overcome 
• How Marketing Cloud powered Tabletochki’s 2025 Christmas giving campaign
• An overview of the campaign and Tabletochki’s streamlined donation process 
• The new, tailored donor messages and optimized donor journey
• …and more

Who should watch

Organizations in the nonprofit sector that are considering adopting a CRM system, comparing platforms, weighing up benefits and wondering about the implementation process.