The drain of data debt: how to solve it with a unified finance & CRM system

Why watch this? 

Many organizations struggle with disconnected finance and CRM systems, leading to inefficiencies, data silos, and inaccurate reporting. Data debt slows down decision-making, increases operational costs, and makes financial forecasting unreliable. This webinar explores how businesses can break free from these challenges with a unified approach, ensuring cleaner data, improved financial visibility, and better strategic decision-making. You’ll gain practical insights into reducing data debt, improving operational efficiency, and leveraging AI-ready data for smarter business growth.

Overview

In this episode of our VRP Tech Studio webinar series, Mary Balmer, Vice President of Product at Accounting Seed – the leading Salesforce-native finance solution – and Sergey Glebko, VRP Accounting Seed Implementation Engineer, discuss how disconnected finance and CRM systems create operational blind spots, increase errors, and slow down financial workflows. They showcase how businesses can eliminate inefficiencies, streamline reporting, and automate key financial processes using a unified platform.

You will learn how:

• Legacy systems contribute to data fragmentation and increased operational costs
• Disconnected finance and CRM systems lead to revenue leakage and poor forecasting
• A unified platform enables real-time visibility into financial performance
• Automating financial workflows reduces errors and frees up resources for strategic growth
• AI-ready data ensures scalability and prepares businesses for future technology shifts
• …and more

Who should watch

Finance and operations leaders struggling with data inconsistencies, slow financial processes, and revenue forecasting challenges. If your business is bogged down by manual reconciliations, siloed systems, or a lack of real-time insights, this session will show you how to simplify operations and gain financial clarity.